Brand Tone

Elegant, Empowering, and Culturally Rich. Evokes a sense of femininity, mindfulness, and connection to heritage.

Brand Values

• •Cultural Heritage
• •Artisanal Craftsmanship
• •Empowerment
• •Mindfulness
• •Natural Ingredients
• •Femininity
• •Grace
• •Supporting Small Businesses

Best Practices

• •Use evocative language that appeals to emotions and senses.
• •Highlight the brand's connection to cultural heritage and artisanal craftsmanship.
• •Emphasize the brand's commitment to empowering women and supporting mindful living.
• •Showcase the natural and spiritual elements incorporated into the products.
• •Craft narratives that resonate with customers who value supporting small, Latina-owned businesses.

Social Perception

Perceived as a brand that is artisanal, culturally rich (often Latina), natural/spiritual, empowering & mindful, passionate & proud, feminine & graceful, and focused on well-being & mindfulness.

Copy Examples

• •"Discover the enchanting allure of Flor de Luna, where Mediterranean and Latin American influences intertwine with refined craftsmanship to create contemporary womenswear that celebrates your unique spirit."
• •"Indulge in the exquisite taste of XILA, a mezcal-based liqueur crafted by the passionate women of Flor de Luna distillery, using organic ingredients and a deep commitment to giving back to our community."
• •"Adorn yourself with the delicate charm of Flor de Luna PR jewelry, each piece meticulously handcrafted to capture the vibrant colors and dainty details that reflect your inner radiance."
• •"Transform your space into a sanctuary of tranquility with Flor de Luna's floral decorations and workshops, where the beauty of nature inspires mindfulness and well-being."
• •"Experience the soulful melodies of Santana's 'Flor de Luna', a timeless classic that embodies the passion, grace, and cultural richness that define our brand."