Brand Tone

personal, passionate, and family-oriented

Brand Values

• •Family-Centric
• •Quality Craftsmanship
• •Customer Collaboration
• •Passion

Best Practices

• •Always Emphasize "Family" and "Passion": Consistently use words like "we," "our family," and "our passion" to reinforce the personal, human element of the brand. This differentiates B+K from larger, more impersonal competitors.
• •Use Storytelling: Frame products within a narrative. Instead of just listing features, describe the item as a future gift, a family heirloom, or a personal statement. Tell the story of how the business started and the care that goes into each product.
• •Maintain a Collaborative Tone: Use inviting and collaborative language. Phrases like "Let's create," "Work with us," and "Share your vision" position the brand as a creative partner, not just a seller.
• •Highlight Quality and Craftsmanship: In every description, mention the quality of the materials (e.g., "stainless steel," "durable leatherette") and the care in the process ("hand crafted," "attention to detail") to build trust and justify the value of the products.
• •Address the Credibility Gap: Proactively build social proof. Encourage customer reviews, and once obtained, feature them prominently on the website and in marketing materials. Creating professional social media profiles and showcasing finished products and positive customer feedback is essential to counter the negative automated review and build a positive online reputation.

Social Perception

The brand's self-perception is that of a trustworthy, family-run business dedicated to quality and customer service. However, external perception is limited due to a small online footprint, currently dominated by a negative technical assessment from a website validator, and a critical lack of positive social proof (e.g., customer testimonials, social media presence).

Copy Examples

• •From Our Family to Yours: Custom Gifts, Crafted with Heart. Let's create something unforgettable together. Explore our personalized tumblers, cutting boards, and more.
• •More than just a tumbler, it's a personal statement. Designed by you and crafted by us, each stainless steel, double-walled tumbler is a canvas for your creativity. Perfect for morning commutes or as a heartfelt gift, it's a high-quality piece made to last. Let's bring your vision to life.
• •It started with a spark of creativity in our home and grew into B+K Custom Engraving. We're Brian and Katie, a husband-and-wife team with a passion for quality craftsmanship and a goal of teaching our daughters the value of hard work. Every piece we make is a part of our story, and we're honored to help you tell yours.
• •A Gift They'll Never Forget? Let's Make It Personal.
• •From a simple idea to a cherished keepsake. ✨ We loved working on this custom-designed cutting board for a client's wedding gift. It’s stories like these that inspire us every day. What can we help you create? #CustomEngraving #FamilyBusiness #Handcrafted