Brand Tone

Helpful and Problem-Solving, Encouraging and Upbeat, Modern and Innovative, Practical and Benefit-Oriented, Approachable and Friendly

Brand Values

• •Innovation
• •Quality
• •Customer Satisfaction
• •Efficiency and Ease
• •Cleanliness and Well-being

Best Practices

• •Focus on the Solution: Always frame the product as the answer to the customer's cleaning frustrations. Emphasize ease, speed, and effectiveness.
• •Use Positive and Empowering Language: Words like "effortless," "sparkling," "transform," "revolutionize," "goodbye to grime," and "hello to clean" can uplift the customer and associate positive feelings with the brand and cleaning.
• •Maintain an Enthusiastic and Friendly Voice: Incorporate emojis where appropriate (especially on social media), ask engaging questions, and respond to comments with warmth and helpfulness.
• •Highlight Key Values: Subtly weave in the brand's commitment to innovation, quality, and customer satisfaction in product descriptions, "About Us" sections, and even in customer service interactions.
• •Be Clear and Concise: While being upbeat, ensure the core message of the product's benefits is easy to understand quickly. Avoid jargon and get straight to how it helps the customer.

Social Perception

Positive, aligning with the benefits of electric cleaning tools, but requires distinguishing the brand from other entities using similar names.

Copy Examples

• •Headline for a social media ad: "Tired of endless scrubbing? ✨ Wave goodbye to bathroom grime with the Aura Bath Electric Cleaning Brush! Effortless sparkle is just a click away."
• •Product description snippet: "Rediscover the joy of a pristine bathroom without the back-breaking work. Our Aura Bath Electric Scrubber, designed for power and versatility, transforms your cleaning routine from a chore into a breeze. Innovation for your home, satisfaction for you."
• •Instagram caption: "Sparkle like you mean it! 🛁✨ The Aura Bath brush gets into every nook and cranny, so you don't have to. What's your toughest cleaning challenge? #AuraBath #CleaningHacks #EffortlessClean #HomeGadgets #BathroomGoals"
• •Email subject line: "Your Secret Weapon for a Spotless Bathroom is Here!"
• •Website banner text: "Aura Bath: Revolutionize Your Clean. Effortless. Powerful. Spotless."