Brand Tone

Mysterious & Intriguing, Intellectual & Challenging, Passionate & Enthusiastic (for Puzzles), Slightly Whimsical/Playful (at times)

Brand Values

• •Intellectual Stimulation & Challenge
• •Quality & Craftsmanship
• •Immersive Storytelling & Narrative
• •Discovery & Wonder
• •Accessibility (Expanding)
• •Community

Best Practices

• •Embrace the Lexicon of Mystery: Consistently use words and phrases associated with mystery, intellect, discovery, and puzzles (e.g., unravel, decipher, cryptic, arcane, labyrinth, conundrum, hidden, secrets, lore).
• •Speak to the Intellect, Not Just the Product: Frame descriptions and calls to action around the mental challenge and the satisfaction of solving, rather than just the physical product features. Highlight the 'aha!' moments.
• •Maintain an Aura of Intrigue: Avoid overly simplistic or direct language. Use rhetorical questions, subtle hints, and evocative imagery to draw the audience in and make them feel like they are part of an exclusive quest.
• •Show, Don't Just Tell, the Craftsmanship: When describing products, allude to the meticulous design and the depth of thought embedded within them, reinforcing the value of the experience.
• •Foster a Sense of Shared Passion: Address the audience as fellow initiates in the world of enigmas. Use language that acknowledges their intelligence and their love for a good challenge, creating a community feel.

Social Perception

Highly Respected by Puzzle Enthusiasts, Challenging (Positively and Negatively), Innovative, Good Value for Content, Customer-Focused (in support)

Copy Examples

• •The veil thins. A new enigma whispers from the shadows, woven into an artifact of forgotten lore. Dare to decipher its secrets? The [New Product Name] awaits those who seek true intellectual quarry. Unravel it, if you can.
• •A cryptic symbol has surfaced. What ancient order does it belong to? What secrets does it guard? Share your theories below. The most perceptive minds may find a clue to our next unveiling...
• •Your Next Obsession Has Arrived... A Mystery Sealed Within.
• •Step beyond the mundane. Here at The Enigma Emporium, every object holds a story, every puzzle a universe to explore. We craft challenges for the discerning mind. Are you ready to begin?
• •Within this seemingly innocuous [deck of cards/set of postcards] lies a labyrinth of ciphers, hidden messages, and a narrative that will consume your thoughts for hours. This is not a mere game; it's an expedition into the art of the unsolved.