Brand Tone

Friendly, Approachable, Professional, Reliable, Customer-Centric, Caring, and Community-Oriented.

Brand Values

• •Customer Service Excellence
• •Trust and Reliability
• •Competitive Pricing & Value
• •Quality Products
• •Family & Local Focus
• •Responsiveness & Flexibility

Best Practices

• •Always Emphasize 'Family-Run' and 'Local': Consistently weave in phrases that remind customers of their roots and community focus (e.g., 'your local East Midlands supplier,' 'our family is here to support yours'). This reinforces approachability and trust.
• •Prioritize a Helpful, Supportive Voice: Frame communications around how BJ Supplies helps its customers (e.g., 'We make stocking up easy,' 'Let us help you find the best options'). Avoid overly corporate or impersonal language.
• •Highlight Reliability and Experience: Subtly remind customers of their long track record and commitment to dependable service (e.g., 'Count on us for your next delivery,' 'Over 30 years serving businesses like yours').
• •Keep it Clear and Straightforward: Especially for offers and service descriptions, use language that is easy to understand. Avoid jargon where possible, focusing on the direct benefits to the customer (good prices, fast delivery, quality products).
• •Engage Personally on Social Media: When responding to comments or messages, use a friendly, conversational tone. Address people by name if appropriate and show genuine interest, reflecting the 'personal business relationships' they value.

Social Perception

Positive among their customer base, seen as a dependable, local supplier. Limited broader public perception.

Copy Examples

• •Headline: Your Trusted Partner in the Licensed Trade for Over 30 Years. Body: At BJ Supplies, we're more than just a wholesaler; we're a family business dedicated to helping your East Midlands pub, bar, or club thrive. Get the best prices, unbeatable service, and a supplier who truly cares. Let's chat about your needs today!
• •Headline: Stock Up with a Smile! BJ Supplies Delivers Quality & Value. Body: Running low? Don't stress! BJ Supplies offers a huge range of top-quality drinks and supplies, all at competitive prices. With our reliable next-day delivery across the East Midlands, we're here to keep your business flowing smoothly.
• •Headline: Cheers to Great Service and Even Better Prices! Body: For three decades, BJ Supplies has been the go-to for the licensed trade in the East Midlands. Why? Because we believe in personal service, fantastic products, and prices that help your bottom line. Experience the BJ Supplies difference.
• •Headline (for Facebook Special Offer to Public): Local Deal Alert! Stock your fridge with BJ Supplies! Body: Ilkeston and local friends! Get your favourite drinks delivered FREE. Check out our special offers this week – just message us your order. Supporting local, from our family to yours! #EastMidlandsDeals #SupportLocal
• •Headline: Building More Than Business – Building Partnerships. Body: At BJ Supplies, we value the relationships we build with our customers. You're not just an account number; you're a partner. Expect reliable deliveries, a friendly face, and a team that's always ready to help you succeed.