Brand Tone

Personal, gentle, minimalist, welcoming, approachable, sincere

Brand Values

• •Handmade & Artisanal Quality
• •Personalization & Individuality
• •Simplicity & Minimalism
• •Community & Journey
• •Accessibility

Best Practices

• •Always Use "We" and "Our" to Foster Community
• •Lead with the Human Element
• •Keep the Language Simple and Gentle
• •Incorporate a Direct, Welcoming Tone
• •Be Transparent and Helpful in Product Care

Social Perception

Positive, reliable, authentic, personal, delivering on quality and design promises, perceived as a trustworthy small business within a niche.

Copy Examples

• •Subtle details for your everyday. ✨ Our new beaded flower ring, handcrafted just for you. We designed this piece to be a gentle reminder of beauty in the small things. Tap to make it yours or explore the full collection. #bjoyoux #handmadejewelry #minimaliststyle #everydayelegance #daintyjewelry
• •Headline: Jewelry as Unique as You Are. Body: From our hands to yours. Bjoyoux offers personalized, handcrafted jewelry made for minimalists and lovers of simple beauty. Discover our collection of custom bracelets, delicate necklaces, and more. Shop now for a piece that tells your story.
• •Main Text: Welcome to Our Journey. Sub-Text: Carefully curated & handmade accessories for stylish, beautiful individuals.
• •Subject: A little something just for you, [Customer Name] Body Snippet: Hi [Customer Name], we noticed you admiring our collection! As a small business, every piece we make is part of our story. We'd love for it to be a part of yours, too.
• •Your story, spelled out. Our 'FRIENDS' custom bracelet is handcrafted with delicate beads and made to order, just for you. Choose a name, a word, or a special date to keep close. It's more than an accessory; it's a memory you can wear. *Please note: To keep your piece beautiful, avoid pulling or overstretching.*