Brand Tone

Empathetic, benefit-driven, stylish and modern

Brand Values

• •Effectiveness
• •Style
• •Affordability
• •Quality
• •Customer Well-being

Best Practices

• •Emphasize Benefits, Not Just Features: Focus on how the glasses solve a problem or improve the customer's life (e.g., "work for longer without discomfort" instead of just "blue light filter").
• •Balance Technical Information with Clarity: When mentioning specific technologies like FL-41, briefly explain their benefit in simple terms.
• •Use words like "chic," "modern," "fashionable" alongside "effective" and "protective."
• •Show empathy and understanding towards customers suffering from light sensitivity and migraines.
• •Maintain a balance between promoting the therapeutic benefits and the stylish design.

Social Perception

A specialized and helpful brand that addresses a specific need effectively, providing good quality, stylish glasses that deliver on their promises, particularly in reducing migraine incidence and discomfort from light sensitivity. They are perceived as authentic and understanding of customer needs.

Copy Examples

• •Style Meets Comfort: Eyewear That Understands Your Needs.
• •Protect Your Eyes, Enhance Your Focus.
• •Our RemedyLens Blue Defence glasses reduce glare and filter harmful blue light, helping you stay productive and comfortable, even after hours in front of a screen.
• •Experience Life with Less Discomfort: Designed by a Migraineur, for You.
• •That's why RemedyLens was created – to offer effective, affordable, and stylish solutions for light sensitivity and migraine management. One pair, all conditions.