Brand Tone

Aspirational & Stylish, Friendly & Approachable, Helpful & Customer-Oriented

Brand Values

• •Exclusivity & Uniqueness
• •Customization & Personalization
• •Quality & Boutique Appeal
• •Partnership & Collaboration
• •Customer-Centricity

Best Practices

• •Ensure copy frequently highlights the uniqueness and curated nature of the products.
• •Phrases like "Let's create," "We love to," "Don't be shy," "Reach out" foster a sense of collaboration and approachability.
• •Focus on communicating exclusivity and unique selling propositions.
• •Showcase the brand's value of personalization and customer-centricity.
• •Incorporate high-quality lifestyle imagery.

Social Perception

Visually appealing brand with interesting designs. Potential new customers may seek more social proof (reviews, user-generated content) before purchasing, given the price point.

Copy Examples

• •"Request products in your favorite patterns."
• •"Add personal touches like piping or fringe to pillows."
• •"SIGN UP & SAVE 15% off your first purchase."
• •"We love customizing for you!"
• •"Customize Yours" #BoutiqueRugs #PatternPerfection #CustomizeMyHome