Brand Tone

Artisanal & Passionate, Quality-Conscious, Authentic & Genuine, Friendly & Approachable, Detail-Oriented, Unique & Creative

Brand Values

• •Handmade Craftsmanship
• •Uniqueness & Originality
• •Quality
• •Passion & Love for the Craft
• •Attention to Detail
• •Sustainability (implied)

Best Practices

• •Always Emphasize "Handmade": This is a core differentiator. Use phrases like "handmade by Frey," "crafted with love," "artisan-made," "stitched by hand" consistently.
• •Highlight Uniqueness and Quality: Regularly use terms such as "unique designs," "one-of-a-kind," "quality craftsmanship," "premium fabrics," and "attention to detail" to reinforce these values.
• •Tell a Story: Share the passion behind the craft. Whether it's about the inspiration for a design, the choice of fabric, or the care taken in the making process, storytelling builds connection and authenticity.
• •Maintain a Warm and Approachable Voice: Use friendly language, engage with comments and questions positively, and consider using relevant, tasteful emojis on social media to enhance approachability, as seen on their Instagram.
• •Visual Consistency Reinforces Verbal Tone: Ensure that the visuals (photography, videography) align with the copy's tone. Clean, well-lit images and videos that showcase the texture, detail, and making process will support the message of quality, care, and uniqueness.

Social Perception

Customers who have interacted with the brand or similar handmade items appreciate the uniqueness and design. The brand is likely perceived as a small, artisan business. The audience probably values handmade products and is looking for items that are not mass-produced. There's an appreciation for the aesthetic and the care put into the items.

Copy Examples

• •✨ Fall in love with fabric all over again! ✨ Our new collection of handmade knot bags has just dropped, each one stitched with passion and an eye for detail. Discover unique designs you won't find anywhere else. #HandmadeByFrey #FreyFabric #UniqueDesigns #QualityCraftsmanship #NewArrivals
• •More than just a bag, it's a piece of art. Crafted from carefully selected, high-quality fabrics, this tote is designed for both beauty and durability. Every stitch is a testament to our love for sewing and unique design. Carry something special. #HandmadeWithLove #FabricArt #ShopSmall #FreyFabricCreations
• •Tired of the same old accessories? At Handmade by Frey, we pour our hearts into creating fabric pieces that tell a story. From vibrant patterns to elegant textures, find your next favorite handmade treasure. Quality craftsmanship, unique designs, made just for you. Learn more: [Link to website] #ArtisanMade #FabricLove #SupportHandmade #FreyFabric
• •From fabric cuts to finished charm! ✨ Watch the magic happen. Each piece is handmade with love and attention to detail because you deserve something unique. Say no to plastic, yes to quality! 😉 #HandmadeProcess #SewingTikTok #FreyFabric #UniqueAccessory #CraftedWithCare
• •Keep your essentials stylishly organized! Our handmade fabric pouches feature unique designs and the quality craftsmanship Frey Fabric is known for. Perfect for gifting or a little treat for yourself. Explore the collection. #HandmadePouch #FabricGoodness #PinterestFind #MadeByFrey #QualityOverQuantity