Brand Tone

friendly, passionate, and professional

Brand Values

• •Quality and Freshness
• •Customer Satisfaction
• •Creativity and Craftsmanship
• •Reliability

Best Practices

• •Always Emphasize Freshness and Quality: Use words like "fresh," "vibrant," "hand-picked," and "long-lasting" to consistently reinforce your core product value.
• •Maintain a Friendly and Approachable Voice: Use "you" and "your" to speak directly to the customer. Keep sentences clear, warm, and inviting. The goal is to sound like a helpful and passionate local florist, not a large, impersonal corporation.
• •Tell a Story: Frame bouquets and arrangements as more than just products. They are part of a celebration, a gesture of love, or a way to brighten a space. Use storytelling to connect emotionally with the audience, just as their tagline "crafting memorable floral arrangements is the heart of BizziBlooms, where every bouquet tells a story" suggests.
• •Highlight the Guarantee: Mentioning the 100% satisfaction guarantee in copy for new customers can help build trust and overcome purchase hesitation. It shows confidence in the product and service.
• •Be Consistent Across All Channels: Ensure the friendly, passionate, and professional tone is maintained everywhere, from the website's FAQ page to Instagram captions and email responses. This creates a cohesive and reliable brand experience.

Social Perception

BizziBlooms is perceived very positively by the public. Customers consistently praise the 'stunning arrangements,' 'reasonable prices,' and 'beautiful flowers for all occasions.' The brand is seen as a go-to florist in South Auckland, known for its high-quality products and professional, friendly service. It has successfully built a reputation for excellence and reliability, often mentioned as a cherished local business that adds value to its community.

Copy Examples

• •Welcome the colours of the season! 🍂 Our new Autumn Radiance bouquet is a handcrafted story of warmth and beauty, guaranteed to bring a smile. Freshly picked and arranged with passion, just for you. #BizziBlooms #AucklandFlorist #AutumnVibes
• •Your love story is unique. Your flowers should be too. At BizziBlooms, we pour our hearts into crafting bespoke wedding arrangements that tell your tale. Let's create something beautiful together. Schedule your free consultation today.
• •Thinking of you! Just a little note to brighten your day and remind you that fresh blooms are just a click away. As a thank you for being part of the BizziBlooms family, enjoy 10% off your next order with code: BLOOM10.
• •Fresh Flowers Delivered in Auckland | BizziBlooms | 100% Satisfaction Guaranteed
• •The perfect recipe for happiness: stunning, fresh flowers paired with delectable, handcrafted cupcakes. Our Blooms and Buttercream Bundle is the ultimate treat to celebrate life's sweet moments. Order now for a guaranteed delight.