Brand Tone

Friendly & Approachable, Inclusive & Welcoming, Enthusiastic & Fun, Supportive & Community-Oriented, Informal & Casual, Passionate

Brand Values

• •Community
• •Inclusivity & Safety
• •Support for Independent Artists
• •Accessibility
• •Creativity & Self-Expression
• •Positivity
• •Authenticity

Best Practices

• •Embrace Enthusiasm & Positivity: Use exclamation points judiciously, positive adjectives (awesome, vibrant, amazing, super fun), and encouraging language. Keep the energy upbeat and genuine.
• •Prioritize Inclusivity in Language: Actively use welcoming phrases. When appropriate and authentic, mention support for diverse groups (e.g., LGBTQ+, POC). Ensure visuals and examples reflect diversity. Use gender-neutral language where possible.
• •Keep it Community-Focused: Regularly use terms like "club," "community," "family," "BizBaz-ians." Frame announcements and products around how they benefit or involve the community. Encourage interaction and connection.
• •Inject Fun & "Kawaii/Nerdy" Personality: Don't be afraid to use relevant emojis (✨💖🎉🎨🌟🧋), playful slang (doki doki, flair), and references to anime, gaming, or "kawaii" culture where appropriate for the platform and audience. The "glittery rainbow onion" metaphor is a unique asset.
• •Be Approachable & Authentic: Write as if you're talking to a friend. Keep sentences relatively clear and jargon-free (unless it's community-specific slang). Share behind-the-scenes glimpses or talk about your mission openly to build trust and relatability.

Social Perception

Highly Positive Hub for Artists & Fans, Fun & Engaging, Inclusive & Safe, Reliable Retailer, Innovative & Multi-layered, Good Communicators

Copy Examples

• •Sparkle alert! ✨ Fresh flair from [Artist Name] just landed in the Club! 💖 Support incredible independent artists and snag some unique goodies that’ll make your heart go 'doki doki'! 💖 Come say hi at our San Diego store or tap the link in bio to shop online! #BizBazClub #ShopSmall #ArtistSupport #KawaiiFinds #NewCollection
• •(Upbeat, trending audio) Text on screen: "Your next adventure? 👉 BizBaz Mini-Con! 🎉" Voiceover/Text: "Get ready, San Diego! 🎨 Free entry, all ages, awesome artists, boba, and ALL the good vibes! 🏳️‍⚧️🏳️‍🌈 Be yourself, find your people. Link in bio to RSVP! #BizBazClub #SanDiegoEvents #MiniCon #ArtistAlley #SafeSpace #CommunityLove"
• •More Than a Shop, It's a Club! 🌟 Join the BizBaz family – a vibrant, inclusive space for artists, collectors, and creatives. Discover amazing art, connect at our events, or just hang out on our Discord. Everyone's welcome! [Link to Discord/Events Page]
• •No pants? No problem! 😉 BizBaz @ Home, our super fun virtual con, is BACK! 🎉 Join us on Twitch & Discord [Date] for amazing artists from around the globe, cool contests, giveaways, and all the community vibes you love – all from your couch! It's FREE to attend! RSVP: [Link] #BizBazAtHome #VirtualConvention #SupportArtists #OnlineEvents #InclusiveCommunity
• •Hey BizBaz-ians! 👋 Just a little note to say YOU make our Club awesome. We're so proud to be a queer & POC-owned space that champions independent artists and creates a safe, glittery corner of the world for everyone to be their amazing selves. Thanks for being part of our rainbow onion! 💖 Check out what's new this week: [Link to New Arrivals]