Brand Tone

Quirky & Funky, Friendly & Welcoming, Community-Focused, Passionate & Enthusiastic

Brand Values

• •Creativity & Individuality
• •Positivity & Joy
• •Community & Connection
• •Quality & Craftsmanship
• •Customer Happiness & Service
• •Authenticity

Best Practices

• •Embrace the 'Weird' and Be Playful: Don't be afraid to use quirky language, humor, and creative descriptions that reflect the 'bizarre' in Bizarre Coffee. Use emojis and an informal, energetic style where appropriate (especially on social media).
• •Focus on 'Making Someone's Day': Infuse copy with positivity, warmth, and the promise of a 'Good Mood Juice' experience. Highlight how Bizarre Coffee offers an escape or a bright spot.
• •Highlight Community and Connection: Use inclusive language ('Bizarre Fam,' 'weirdos' in an endearing way). Talk about the shop as a gathering place and a hub for creativity.
• •Showcase Passion and Artistry: Convey the love and care that goes into roasting the coffee and crafting the drinks. Emphasize the founder's artistic background and how it influences the brand.
• •Stay Authentic and True to Your Values: Ensure all copy aligns with the core values of creativity, individuality, positivity, quality, and community. Let the unique personality of Bizarre Coffee shine through consistently across all platforms.

Social Perception

Positive Customer Experiences, Strong Local Support, Appreciation for Uniqueness, Good Quality Coffee and Food, Community Hub, Engaging Online Presence

Copy Examples

• •Instagram Post (Image: A vibrantly colored new specialty latte): Warning: May cause spontaneous weirdness! 🤪 Our NEW [Latte Name] has landed, bringing a delightful dose of [Flavor 1], a sprinkle of [Flavor 2], and a whole lotta Bizarre magic. Come get your weird & caffeinated fix and let us make your day! ✨ #BizarreCoffee #GoodMoodJuice #NewDrinkWhoDis #GetWeird
• •Facebook Ad (Targeting local community): Tired of the same old brew? 🥱 Canton/Woodstock, it's time to embrace your inner bizarre! At Bizarre Coffee, we're more than just amazing, freshly roasted coffee – we're your daily dose of joy, creativity, and community. Swing by for your 'Good Mood Juice' and let our Daymakers turn your day around! ☀️ [Link to website/menu] #BizarreCoffeeCompany #SupportLocal #YourThirdPlace #WeirdAndWonderful
• •TikTok Video Script (Fast-paced, showing baristas making fun drinks & interacting happily with customers): (Upbeat, quirky music) Voiceover: What's up, coffee weirdos! 👽 Ever wonder where the magic happens? It's right here at Bizarre Coffee! We're slingin' fresh roasts, craftin' crazy concoctions (hello, Toucan Sam! 🦜), and basically just tryin' to make your day a little less ordinary. Come find your flavor, join the vibe, and get your Good Mood Juice on! #BizarreCoffee #CoffeeTok #Daymakers #GetYourWeirdOn #GoodVibesOnly
• •Website Homepage Banner Text: Fuel Your Awesome. At Bizarre Coffee, we craft extraordinary coffee for extraordinary people (yeah, that's YOU!). Freshly roasted beans, wildly creative drinks, and a mission to make your day, every day. Ready to get weird & caffeinated? [Shop Coffee Button] [Find a Location Button]
• •Email Newsletter Snippet (Promoting a seasonal special): Hey Bizarre Fam! 👋 Feeling those [Season] vibes? So are we! That's why we've cooked up the [Seasonal Drink Name] – a mind-blowingly delicious blend of [Key Ingredients] that tastes like pure [Seasonal Feeling]. Don't be normal, come grab yours and let the good moods roll! P.S. Our Daymakers are ready to make your day extra special. 😉 #BizarreCoffee #SeasonalSips #GoodMoodJuice