Brand Tone

Performance-Oriented & Professional, Passionate & Adventurous, Community-Focused & Inclusive, Modern & Innovative

Brand Values

• •Quality & Precision
• •Performance
• •Passion for Cycling
• •Innovation & Development
• •Sustainability & Responsibility
• •Community & Support

Best Practices

• •Emphasize Swiss Heritage and Quality: Consistently weave in terms like "Swiss engineering," "precision," "quality," and "craftsmanship" to reinforce this core identity.
• •Focus on "The RideFeeling": Use evocative language that speaks to the experience and passion of cycling. Describe the sensations, the adventure, and the connection with the bike and nature.
• •Showcase Performance and Innovation: Highlight technical features, racing successes, and new developments in a way that conveys expertise and a forward-thinking approach.
• •Maintain a Professional yet Enthusiastic Voice: Balance technical details and performance claims with genuine enthusiasm for cycling. Avoid overly casual or slang-filled language unless specifically targeting a very niche youth segment (like on TikTok, where a slightly adapted tone might be appropriate).
• •Visual-Verbal Cohesion: Ensure that the copy aligns with the high-quality, dynamic, and often scenic imagery used in BIXS's visual branding. The words should enhance the story the visuals are telling.

Social Perception

Positive for Quality and Performance, Associated with Swiss Engineering, Growing International Recognition, Respected in Racing Circles, Seen as a Good Value Proposition by some, Emerging Lifestyle Appeal

Copy Examples

• •BIXS: Swiss Engineered. Trail Proven. Your Adventure Amplified. Born from Swiss precision, built for the wild. Every BIXS bike is a testament to our relentless pursuit of performance and the pure joy of "The RideFeeling." Unleash your potential.
• •Conquer every climb, master every descent. BIXS bikes are crafted with cutting-edge technology and an unwavering passion for the ride. Where will your BIXS take you next? #RideBIXS #SwissPerfection #MountainBiking
• •Experience the evolution of power. The new [Bike Model Name] E-MTB combines intuitive handling with robust Swiss engineering, letting you ride further, faster, and explore beyond your limits. The mountain is calling. #BIXSelectric #InnovationInMotion
• •It's more than just a bike; it's a BIXS. It’s the culmination of meticulous design, a deep love for cycling, and the spirit of adventure. From the heart of Switzerland to trails worldwide, we craft "The RideFeeling."
• •Join the BIXS community. Get exclusive insights into our latest innovations, team stories, and the engineering that defines Swiss cycling excellence. Subscribe for your dose of #TheRideFeeling.