Brand Tone

Adventurous, Conscious, Passionate, Authentic, Inspiring, Friendly & Welcoming

Brand Values

• •Sustainability
• •Quality
• •Adventure
• •Community
• •Integrity & Transparency
• •Education
• •Passion

Best Practices

• •Lead with Purpose: Always anchor the copy in Bivouac’s core mission of sustainability and environmental responsibility through natural processing. This is their key differentiator and should resonate in most communications.
• •Embrace the Adventure Narrative: Consistently use language, imagery, and storytelling that evokes the spirit of outdoor adventure, exploration, and connection with nature. Highlight how Bivouac coffee fuels these experiences.
• •Educate Authentically: Share knowledge about natural coffee processing and its benefits in an accessible and engaging way, reinforcing their expertise and transparency without being preachy.
• •Foster Community & Connection: Write copy that invites dialogue, shares community stories (including partnerships and customer experiences), and makes people feel part of the Bivouac 'tribe' that values both great coffee and the great outdoors.
• •Stay True to 'Bivouac': Let the name itself – suggesting simplicity, preparedness, and a pause in nature – inform the tone. Keep it genuine, grounded, and reflective of a brand that is both high-quality and deeply connected to the earth.

Social Perception

High-Quality Coffee Provider, Eco-Conscious and Innovative, Authentic and Community-Focused, Resonates with Outdoor Enthusiasts, Trustworthy and Ethical, More Than Just Coffee

Copy Examples

• •Meet the 'Ridge Runner' Blend. Crafted for crisp mountain mornings and fueled by sun-dried, nature-kind beans. Low impact, extraordinary flavor. Your adventure starts here. #BivouacCoffee #NaturalProcess #FuelYourAdventure
• •Sun on your face, Bivouac in your cup. Our naturally processed coffees are made for moments like these – pure, wild, and sustainably sourced. Sip the difference. #CoffeeByNature #OutdoorLife #SustainableSips
• •We're Bivouac Coffee Co., a Public Benefit Corporation committed to exceptional, naturally processed coffee that’s kinder to our planet. From adventurous origins to your cup, we roast with purpose, ensuring every sip supports a healthier Earth and thriving outdoor communities. #ConsciousCoffee #ProtectOurWild
• •This quarter, your love for great coffee helped us give back to [Non-Profit Partner Name], protecting the wild trails and rivers we cherish. As a 1% for the Planet member, every Bivouac brew makes a difference. Thank you for being part of our journey. #OnePercentForThePlanet #BivouacGivesBack #CommunityImpact
• •Discover [Origin Name] single-origin. Sun-dried to perfection, these beans tell a story of their adventurous terroir with notes of [flavor note 1] and [flavor note 2]. Experience coffee in its purest, most earth-friendly form. #ArtisanRoast #NaturalCoffee #TasteTheOrigin