Brand Tone

informative, encouraging, and focused on self-care; accessible, educational, positive, and trustworthy, emphasizing authenticity and confidence.

Brand Values

• •Authenticity
• •Self-Care and Empowerment
• •Efficacy and Quality
• •Global Accessibility

Best Practices

• •Prioritize Authenticity: Always lead with the assurance that products are 100% original from Korea. This builds immediate trust with savvy skincare consumers.
• •Focus on "How" and "Why": Explain how ingredients work and why they are beneficial, rather than just listing features.
• •Use the Language of Self-Care: Frame product use as a ritual or a journey, using words like discover, embrace, empower, and confidence.
• •Be Clear and Informative: Provide specific details like key ingredients, suitability for skin types, and texture descriptions.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure the clean, bright, and positive tone of the copy is reflected in product photography and social media visuals.

Social Perception

Perceived as a reliable and authentic source for Korean skincare products, a helpful guide in the K-beauty world, offering educational content, and building a positive reputation through genuine products and customer service.

Copy Examples

• •Unlock your inner glow. ✨ Our new [Product Name] serum is here to hydrate and brighten with the power of fermented ingredients. It’s more than skincare, it’s a daily ritual of self-love. Tap to discover the secret to radiant skin. #KBeauty #SelfCare
• •Your Skin Deserves This. Authentic K-Beauty Inside.
• •Meet your ultimate daily shield: the Isntree Hyaluronic Acid Watery Sun Gel. This vegan, cruelty-free formula provides powerful SPF 50+ protection without a white cast. Infused with 8 types of hyaluronic acid, it deeply hydrates while feeling weightless on your skin. It’s not just sun protection; it’s a moisturizer, serum, and sunscreen in one perfect step.
• •Ready to transform your skin? At Bitterhoney.com, we believe in the power of authentic Korean skincare. We bring you the most loved brands like Sulwhasoo and Laneige, so you can build a routine that makes you feel confident. Discover your journey to healthy skin with us.
• •Beauty as a Journey. Empowering you to discover and embrace self-care rituals with the best of Korean skincare. 100% Original. 100% For You.