Brand Tone

Authentic & Proudly Australian, Friendly & Approachable, Curated & Quality-Focused, Community-Oriented & Supportive

Brand Values

• •Authenticity
• •Support for Local Economy & Artisans
• •Quality
• •Customer Delight & Connection
• •Cultural Respect & Ethical Sourcing

Best Practices

• •Always Emphasize "Australian Made": Ensure this key differentiator is prominent and consistently used across all communications, reinforcing authenticity and support for local.
• •Use Warm, Welcoming, and Inclusive Language: Reflect the "friendly and helpful" approach. Use phrases that invite connection, like "share with you," "we'd love to help," and "discover the stories."
• •Highlight the "Why" Behind the Purchase: Connect buying a product with the larger values of supporting local artisans, ethical sourcing (especially for Aboriginal art), and celebrating Australian creativity. Tell the story behind the products or makers where possible.
• •Maintain a Focus on Quality and Uniqueness: Use descriptive adjectives that convey the special nature of the products, such as "handpicked," "unique," "beautifully crafted," and "high-quality."
• •Be Visually Consistent with Tone: Ensure that the imagery used alongside copy (on social media, website, ads) aligns with the brand's values of authenticity, quality, and Australian identity. For instance, showing products in a way that highlights craftsmanship or their Australian origin.

Social Perception

Positive Customer Experiences, Go-To for Australian Gifts, Trusted Source for Aboriginal Art, Celebration of Australian Culture

Copy Examples

• •Headline: Share a Piece of Australia. Genuine Gifts, Beautifully Made. Body: Discover unique treasures handcrafted down under. From stunning Aboriginal art to delightful gourmet treats, every item at Bits of Australia tells a story of our vibrant land. Support local artisans and send a gift that’s truly Australian. #AuthenticallyAussie #SupportLocal
• •Headline: More Than Just a Souvenir, It's a Story. Body: At Bits of Australia, we handpick every gift to ensure it carries the heart and soul of Australia. Find that perfect piece that speaks to you, knowing you're supporting local creators and sustainable practices. Explore our collection online or visit our Sydney stores! #AustralianMade #GiftIdeas
• •Headline: Give the Gift of Home. Proudly Australian. Body: Sending love from Australia? Or perhaps taking a piece of it with you? Our curated selection of high-quality, locally made gifts makes it easy. From our family to yours, with a commitment to authentic Aussie craftsmanship. #BitsOfAustralia #UniqueGifts
• •Headline: Ethically Sourced, Beautifully Australian. Body: We believe in gifts that give back. Our collection of Aboriginal art comes directly from Art Centres, ensuring artists are empowered. Shop with confidence, knowing every purchase supports Australian creativity and heritage. #IndigenousArt #EthicalGifting
• •Headline: Your One-Stop Shop for All Things Aussie! Body: Looking for that special something? Bits of Australia offers the largest selection of Australian-made gifts and souvenirs, perfect for every occasion and budget. Our friendly team is here to help you find a little bit of Australia to love and share. #AustralianSouvenirs #SupportSmallBusiness