Brand Tone

Creative, Inspiring, Friendly, Approachable, Enthusiastic, Passionate, Playful, Supportive, Community-Oriented

Brand Values

• •Creativity & Self-Expression
• •Quality & Functionality
• •Customer Connection & Community
• •Passion for Craft
• •Supporting Small Businesses/Hobbyists

Best Practices

• •Speak Your Audience's Language: Use terms and a level of enthusiasm that resonates with crafters and small business owners (e.g., "bubbly journey," "handmade magic," "bath art"). Reflect their passion.
• •Prioritize "You" over "We": Focus on how the products benefit the customer and enable *their* creativity. Instead of "We make great moulds," try "You can create amazing bath bombs with our easy-to-use moulds."
• •Be Genuinely Enthusiastic and Positive: Let your passion for the craft shine through. Use exclamation points where appropriate, and words that convey excitement and inspiration (e.g., "amazing," "incredible," "stunning," "love").
• •Foster Community and Interaction: Encourage sharing, ask questions, and invite conversation in your social media copy and communications. Use calls to action that prompt engagement beyond just purchasing.
• •Maintain a Friendly and Accessible Voice: Avoid overly technical jargon unless explaining a specific benefit. Keep sentences relatively clear and concise. Imagine you're chatting with a fellow crafter at a market. Ensure this approachability is consistent across all platforms, from website FAQs to social media replies.

Social Perception

Positive Customer Experiences, Trusted Supplier, Gift-Worthy, Community Hub

Copy Examples

• •Facebook Post for New Mould Launch: "✨ Spark your creativity! ✨ Our brand new [Mould Name] mould has just landed, and we can't WAIT to see the amazing bath bombs you'll create! Perfect for adding a touch of [Theme/Style] to your handcrafted goodies. Grab yours and let the bath art begin! #BitsAndBombs #BathBombMoulds #HandmadeMagic #CreativeCrafters #NewRelease"
• •Instagram Caption for a Customer Feature: "Look at this incredible creation by @[CustomerHandle] using our [Mould Name] mould! 😍 We're so inspired by your talent! Keep shining, makers! Want your bath bombs featured? Tag us in your Bits & Bombs creations! #BitsAndBombsCommunity #CustomerLove #BathBombArt #MouldMasters #InspiredByYou"
• •Website Product Description Snippet (for a versatile mould): "Unleash your inner bath bomb artist! Our [Mould Name] is designed for easy use and stunning results, whether you're a seasoned pro or just starting your bubbly journey. Made with love, because we know the joy of a perfect fizz. What will you create today?"
• •Email Newsletter Subject Line: "Psst! Sneak Peek Inside + Tips for Perfect Moulding! 😉"
• •Etsy Shop Announcement: "Hello, fellow bath bomb enthusiasts! 👋 We're busy designing more unique moulds to help your beautiful creations come to life. Got an idea for a mould you'd love to see? Pop us a message – we love to chat all things bubbly! #HandmadeWithLove #BathBombSupplies"