Brand Tone

empowering, trustworthy, and friendly

Brand Values

• •Health and Safety
• •Effectiveness
• •Love for the Outdoors
• •Transparency and Education
• •Aesthetics and Design

Best Practices

• •Lead with Lifestyle, Support with Science: Always frame the product's benefits around the customer's lifestyle (freedom, adventure, family fun). Use the scientific facts (plant-based, EPA approved, proven efficacy) as the reasons to believe, not the primary message.
• •Use Empowering Language: Employ active, positive, and confident language. Phrases like "Take back your summer," "Adventure confidently," and "Protect your peace" align with the empowering tone. Avoid fear-based messaging.
• •Maintain Transparency: Be consistently open about what's in the product and why. The founders' story is a powerful asset; continue to weave it into the narrative to build a personal connection and reinforce authenticity.
• •Speak to the Senses: The product's pleasant scent and non-greasy feel are key differentiators. Use descriptive words that appeal to the senses "cool, refreshing scent, "light mist, "never sticky" to contrast with negative perceptions of traditional repellents.
• •Engage with the Community: Mirror the community's voice by featuring user-generated content and testimonials. When writing captions, adopt a friendly, conversational tone, use relevant emojis, and ask questions to encourage interaction, solidifying the brand's approachable nature.

Social Perception

The public perceives Bite Body Inc. as a reliable and desirable alternative to traditional insect repellents. Customers frequently mention the product's effectiveness and pleasant, non-greasy feel. The brand is seen as a premium, health-conscious choice for active individuals and families. The fact that it was founded by two women who sought a better solution for themselves adds an authentic and trustworthy narrative that resonates well with consumers. The market for body-worn insect repellents is growing, driven by consumer awareness of vector-borne diseases and a demand for plant-based, eco-friendly products, placing Bite Body Inc. in a strong position.

Copy Examples

• •More giggles, less scratching. Our plant-based repellent lets your family enjoy every outdoor moment, worry-free. Safe for your little ones, tough on ticks and mosquitoes. #StayBiteFree #FamilyAdventures
• •Adventure-Ready Protection. Don't let uninvited guests ruin your vibe. Bite is the plant-based, DEET-free repellent that actually works. It's non-greasy, smells amazing, and keeps ticks and mosquitoes away for hours. Elevate your outdoor experience. Shop now.
• •On-screen text: "The bug spray that doesn't smell like bug spray." Caption: "We were tired of sticky, smelly, chemical-filled bug sprays... so we made our own! Clean, plant-based, and effective. Ready to make the switch? #bugspray #deetfree #plantbased #outdoorhacks #womeninbusiness"
• •Planning a hike? Stay protected the natural way! Our top tip: Use a repellent powered by Oil of Lemon Eucalyptus. It's a plant-based, scientifically proven way to keep ticks at bay for up to 5 hours. Learn more and get protected at staybitefree.com. #tickprevention #naturalrepellent #hikingtips
• •Natural. Safe. Effective Protection. Harnessing the power of plants to protect you from nature's pests. Approved by Health Canada and the EPA, Bite offers superior defense against ticks and mosquitoes, so you can enjoy the outdoors with confidence.