Brand Tone

friendly, approachable, customer-focused, youthful, trendy, slightly playful, empowerment and self-expression

Brand Values

• •Handmade Quality & Craftsmanship
• •Customization & Personalization
• •Customer Connection & Service
• •Uniqueness & Individuality
• •Trendy & Fashion-Forward

Best Practices

• •Embrace "You" Language: Directly address the customer to create a personal and engaging connection (e.g., "Your dream top," "What will *you* create?).
• •Incorporate Trendy & Relevant Keywords: Use terms that resonate with the target audience and reflect the brand's style (e.g., "y2k," "dainty," "girly," "trendy").
• •Maintain a Friendly and Approachable Voice: Use conversational language, emojis where appropriate (especially on social media), and encourage interaction.
• •Highlight Core Values Consistently: Regularly mention "handmade," "custom," and "unique" in product descriptions and marketing materials.
• •Showcase Customer Love (Authentically): Share positive customer reviews and user-generated content to build trust and reinforce the brand's positive perception. Ensure any shared content aligns with the overall brand tone.

Social Perception

Customers generally perceive Bit by Angie positively, with reviews highlighting the quality, flattering fit, and unique designs of the clothing. Phrases like "super well made," "so flattering on me," "makes me feel super pretty," and "obsessed is an understatement" are common in customer feedback. The ability to get custom and handmade pieces is a significant draw for customers. The brand is seen as a go-to for "custom and unique fashion pieces."

Copy Examples

• •Your dream top, made just for you. ✨ DM us your custom ideas and let's create something magical together! #HandmadeWithLove #BitByAngie
• •Channeling those y2k vibes with a Bit by Angie original. Because basic is boring. 😉 Shop our latest drops! #CustomFashion #TrendyThreads
• •Feel as good as you look. Our handmade pieces are crafted for comfort and confidence. What will you create with us? #WearYourStory #BitByAngieStyle
• •Spotted: you, turning heads in your custom Bit by Angie outfit. 🔥 Get your unique look at bitbyangie.com! #HandmadeFashion #StandOutStyle
• •More than just clothes, it's a Bit by Angie experience. From custom design to the perfect fit, we're here for you. Questions? Just ask Angie! 😊 #PersonalStyle #MadeForYou