Brand Tone

aspirational, serene, authentic, evocative, friendly, personal, honest, heartfelt

Brand Values

• •Love for Nature and the Outdoors
• •Conservation
• •Authenticity and Connection to the Earth
• •Quality and Craftsmanship
• •American Heritage

Best Practices

• •Lead with Emotion and Imagery: Always use evocative language that paints a picture of the outdoors. Words like "rugged," "serene," "untamed," "wild," and "authentic" should be staples in your vocabulary.
• •Tell the "Why": Consistently weave the brand's origin story and passion for nature into the copy. Remind customers that the brand was born from a genuine love for the American bison and the outdoors.
• •Highlight the Conservation Commitment: The donation to the Yellowstone Forever Bison Conservation & Transfer Program is a powerful differentiator. It should be mentioned regularly across all platforms—in social media bios, on the website, and in email campaigns—to reinforce the brand's values and build trust.
• •Create a Sense of Community: Use inclusive language like "we," "us," and "our community" to make customers feel like they are part of a shared movement of outdoor enthusiasts. Encourage them to share their own adventures using a branded hashtag.
• •Maintain Authenticity: The tone should remain personal and grounded. Avoid overly corporate or sales-y language. The voice of the founder, Tyler Rowe, is a key asset; maintaining that personal, passionate tone will keep the brand feeling authentic and relatable.

Social Perception

A niche, passion-driven lifestyle brand deeply connected to American wilderness and conservation, resonating positively with environmentally conscious consumers.

Copy Examples

• •Some paths aren't found on a map. They're discovered with an open heart and a wild spirit. Our latest collection is designed for those moments—the ones that stay with you long after you've returned home. Gear up for your next discovery. #BisonHeadOutfitters #ExploreMore #WildernessCulture
• •Wear Your Wilderness. Every shirt we make is a tribute to the untamed spirit of the American outdoors. From the rugged peaks of the Rockies to the vast plains where the bison roam. Find the design that speaks to your inner explorer and know that 5% of your purchase helps protect these wild places for generations to come. Shop now.
• •Apparel for the Open Range. Inspired by the wild, built for your adventures. At Bison Head Outfitters, we craft clothing that connects you to the serene and rugged nature of the world around us. Explore our collection.
• •Hi [Customer Name], Can you hear it? The quiet call of the wild, the whisper of the pines, the rumble of the plains. It's what inspires every piece we create at Bison Head Outfitters. We believe in clothing that not only feels good but does good. That's why we're proud to support bison conservation with every sale. Reconnect with what matters. Answer the call.
• •The 'Mountain Pine' Tee isn't just a shirt; it's a reminder of that crisp mountain air and the feeling of being miles away from it all. Made from soft, durable cotton, it's the perfect companion for your next hike, campfire, or moment of quiet reflection. Crafted for comfort, designed for the wild.