Tono de Marca

Authentic, Vibrant, and Service-Oriented

Valores de Marca

• •Celebration of Tradition
• •Quality and Exclusivity
• •Personalized Customer Service
• •Accessibility

Mejores Prácticas

• •Maintain the Personal Touch: Continue using direct-to-camera videos and a conversational style in captions. Address the audience as "you" and "everyone" to maintain the feeling of a personal conversation.
• •Develop a Visual Style Guide: Ensure all photos and videos have a consistent look and feel that reflects the brand's vibrancy. Use high-quality, well-lit images that showcase the fabric's true color and texture.
• •Create a "Voice" Document: Document key brand words (e.g., "elegant," "exclusive," "handcrafted," "vibrant") and a consistent call-to-action phrase (e.g., "DM to order," "WhatsApp for details"). Ensure anyone posting on behalf of the brand uses this guide.
• •Engage Authentically: Respond to comments and DMs with the same helpful, service-oriented tone. Avoid generic replies and offer specific information or a clear next step, like "Checking on that color for you now!" or "Yes, we can customize the neckline."
• •Bridge the Online-Offline Experience: Use social media to highlight the in-store experience. Post about customer fittings (with permission), showcase the customization process, or introduce members of the team to further build the personal, trusted relationship with the online community.

Percepción Social

The public perception of Bismi Boutique appears to be that of a reliable local establishment for high-quality, fashionable ethnic wear, seen as a trusted local retailer with overwhelmingly positive customer engagement, particularly for occasion wear. There is some ambiguity due to the lack of formal reviews on e-commerce aspects.

Ejemplos de Copy

• •Elegance in Every Thread ✨ Introducing our new arrival: The 'Mayura' silk saree collection. Rich colors and intricate zari work come together to create a masterpiece for your next grand occasion. Swipe to see the stunning details! Limited pieces available. WhatsApp us on [Phone Number] or DM to make it yours! #BismiBoutique #SareeLove #Calicut #EthnicWear #NewArrival
• •Your Dream Wedding Look Awaits. At Bismi Boutique, we specialize in custom-designed bridal wear that tells your unique story. From traditional sarees to contemporary lehengas, let us craft the perfect outfit for your special day. Book your free design consultation today! Send us a message to get started.
• •Hello everyone! Look at the gorgeous, fresh collection of semi-tussar materials that have just arrived at Bismi. The texture is so soft, and these colors are perfect for any daytime event. We can customize this into a beautiful churidar or a simple kurta. DM us fast before they're all gone!
• •Hello from Bismi Boutique! ✨ Get ready for the festive season with our exclusive new collection of ready-to-wear salwar sets. As a valued customer, get a first look before they go public. Tap here to browse the catalog [Link] and reply to this message to order!
• •Welcome to Bismi Boutique, Calicut's heart of ethnic fashion. We believe every woman deserves to feel beautiful in outfits that blend timeless tradition with modern style. From elegant sarees to custom-designed ensembles, we offer a personalized shopping experience to help you find the perfect look for every occasion. Visit us in-store or connect via WhatsApp to explore our collection.