Brand Tone

Academic, Reverent, and Focused

Brand Values

• •Cultural Preservation
• •Artistic Integrity
• •Academic Rigor
• •Bridging Cultures
• •Advocacy for Free Expression

Best Practices

• •Maintain a Scholarly Voice: Always use formal, clear, and intelligent language. Avoid slang, hyperbole, and overly casual contractions. The tone should mirror that of a university press catalog.
• •Contextualize Everything: Never assume the audience knows the full importance of the work. Briefly explain the cultural, historical, and artistic significance of each publication. This reinforces the value of cultural preservation.
• •Lead with the Author's Legacy: The authors, especially Bahram Beyzaie, are the heroes of the brand's story. Center them in the narrative, highlighting their accolades, influence, and the importance of their work.
• •Emphasize Authenticity and Collaboration: Always mention academic partnerships (like Stanford). Use phrases like "definitive edition," "first-ever translation," and "restored text" to signal authenticity and scholarly value.
• •Speak to Two Audiences: Craft messaging that respects both the Persian-speaking reader's inherent understanding and the English-speaking reader's need for introduction. For the former, use culturally resonant language; for the latter, frame the work as a vital entry point into a rich artistic tradition.

Social Perception

Bisheh Publishing is perceived as a prestigious niche publisher, recognized for its credibility, specialization in Iranian studies (especially Bahram Beyzaie's works), and high-quality intellectual substance, often associated with academic institutions like Stanford University.

Copy Examples

• •Preserving the Legacy of Iranian Masterworks. Discover the definitive collection of Bahram Beyzaie's plays, available in Persian and English.
• •Announcing the release of 'Death of Yazdgerd.' This pivotal play by Bahram Beyzaie explores the fractured nature of truth and history. Published in collaboration with the Iranian Studies Program at Stanford University, this edition includes a new critical analysis. A vital text for any student of world theater and Persian literature. #BahramBeyzaie #IranianTheatre #WorldLiterature #BishehPublishing
• •More than a play, 'The One Thousand and First Night' is a profound re-imagining of the Shahrzad archetype, giving voice and agency to six distinct women. This bilingual edition from Bisheh Publishing offers both the original Persian text and a masterful English translation, making it an essential addition to any scholarly or personal library.
• •Explore the Intersection of Myth and Modernity: New Titles from Bisheh Publishing
• •Attention, Scholars of Middle Eastern Studies and Performing Arts: Bisheh Publishing offers meticulously curated editions of seminal Iranian plays. Enhance your curriculum and research with our publications, developed in partnership with leading academic institutions. Shop the collection.