Brand Tone

aspirational, stylish, welcoming, and friendly

Brand Values

• •Inspiration
• •Quality and Craftsmanship
• •Customer Experience & Welcome
• •Curated Eclecticism
• •Community and Connection
• •Resilience and Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Biscuit's tone (aspirational, stylish, welcoming, friendly, inspiring) with examples of do's and don'ts. This ensures anyone writing copy understands and can replicate the voice.
• •Focus on "Inspiration" and "Welcome": Ensure these core concepts are woven into messaging wherever appropriate. Use words that evoke warmth, beauty, and discovery (e.g., "discover," "inspire," "curated," "welcome," "beautiful," "special").
• •Highlight Quality and Timelessness: Emphasize the lasting nature of the pieces and the craftsmanship involved, appealing to customers looking for alternatives to fast fashion. Use descriptive language that conveys the feel and make of the products.
• •Maintain a Personal and Approachable Touch: Even when showcasing high-end items, keep the language relatable and avoid overly formal or exclusive jargon. Share stories (like the founder's or brand collaborations) to build connection.
• •Consistent Visual and Verbal Storytelling: Ensure the copy complements the visual aesthetic of the brand (clean, stylish, lifestyle-oriented). The images and words should work together to tell a cohesive story about the Biscuit experience and its unique offerings.

Social Perception

Unique and Stylish Products, Welcoming Atmosphere, Helpful Staff, Mixed Service Reviews, Quality, More Than Just Clothes

Copy Examples

• •Instagram Post (New Collection Arrival): Step into a new season of inspiration. ✨ Our latest collection has arrived, brimming with timeless pieces, luxurious textures, and those unique finds you won’t see elsewhere. Discover something special that speaks to *your* style. Explore online or visit us in-store for a warm welcome and personal styling. #BiscuitClothing #NewCollection #TimelessStyle #EdinburghBoutique #GlasgowStyle
• •Facebook Ad (Highlighting Brand Mix): At Biscuit, we believe in the magic of a perfectly curated wardrobe. That's why we handpick designs from beloved brands like Part Two and American Vintage, alongside hidden gems, to bring you an eclectic mix of clothing and living. Find your next forever piece with us. Shop now: [Link] #BiscuitAndLiving #CuratedFashion #DesignerFinds #ShopIndependent
• •Website Homepage Banner (Emphasizing Experience): More Than Just a Store, It's an Experience. ✨ Discover a welcoming haven of inspiring fashion, unique gifts, and beautiful homewares at Biscuit Clothing & Living. Let us help you find something that makes you feel truly special. [Shop Now Button] [Visit Our Stores Button]
• •Email Newsletter Subject Line (Sale Event): A Little Treat from Biscuit: Inspiring Styles Now on Sale! (Email Body Snippet): Hello [Customer Name], Find a little inspiration for less in our seasonal sale. Beautifully crafted pieces and unique finds are now waiting to be discovered at delightful prices. From elegant dresses to cozy knits and charming gifts, refresh your world with Biscuit. Limited stock available – shop your favourites today!
• •Blog Post Title (Focus on Values): The Biscuit Ethos: Why Quality Craftsmanship and Inspiring You Matters Most. Read about our journey and the passion behind every piece we select for you.