Tono de Marca

authentic, passionate, and personal

Valores de Marca

• •Authenticity and Craftsmanship
• •Passion over Profit
• •Community and Connection
• •Resilience and Personal Growth
• •Functionality and Everyday Joy

Mejores Prácticas

• •Lead with the "Why": Always connect back to the core story. Whether launching a product or announcing classes, frame it within the brand's values of passion, resilience, and the joy of making. The founder's journey is a unique selling proposition.
• •Use Sensory and Emotive Language: Describe the "feel of the clay," the "warmth of the mug," and the "calm of the studio." Appeal to the customer's desire for tactile, authentic experiences and the joy that handmade items can bring to everyday life.
• •Maintain a Personal, First-Person Voice: Continue using "I" and "my" in the brand's storytelling, especially on the website and social media. This reinforces the "one-woman show" authenticity and builds a direct connection with the audience.
• •Emphasize Functionality and Longevity: Clearly communicate that these are high-quality, functional pieces made to be used and loved for years to come. This counters the perception that artisan goods are purely decorative and justifies the premium.
• •Foster Community in Your Copy: Address your audience as a community of fellow creatives and appreciators of craft. Use inclusive language, ask questions to engage them in social media captions, and share stories from workshops (with permission) to make them feel part of the Biscocho story.

Percepción Social

The perception of Biscocho is overwhelmingly positive, positioning it as a high-quality, authentic, and passion-driven brand. It is seen as an intimate, one-woman operation, which adds to its charm and authenticity. The successful crowdfunding campaign indicates strong belief in the brand's potential and founder's vision. Customers value excellent service, beautiful and unique products, and the story behind the maker.

Ejemplos de Copy

• •From a lump of earth to a cup of coffee. Each piece is a moment of calm, shaped by hand and fired with passion. This is more than pottery; it's a small piece of quiet for your everyday.
• •Find your stillness at the wheel. Our beginner pottery classes are a space to disconnect from the noise and reconnect with your creativity. No experience needed, just a willingness to get your hands a little muddy. Book your spot and discover the joy of making.
• •Biscocho began with a passion discovered in Colombia and was brought to life in a small Edinburgh studio. It’s a story of motherhood, resilience, and finding my way back to the wheel. I believe in ceramics that aren't just for display, but become part of your daily ritual—the bowl you reach for every morning, the mug that warms your hands. This is a creative passion, not just a business.
• •The Biscocho Daily Mug. Perfectly imperfect and designed to be held. Thrown by hand in our Edinburgh studio, this stoneware mug features a raw, unglazed base so you can feel the honest texture of the clay. A simple, beautiful tool for your most cherished daily rituals.
• •Fresh from the kiln & a story to share…