Brand Tone

Helpful and Accommodating, Reliable and Trustworthy, Quality-Focused, Enthusiastic and Passionate, Friendly and Approachable

Brand Values

• •Customer Satisfaction: Prioritizing quick shipping, good communication, and quality products, leading to high customer satisfaction.
• •Quality Products: Offering a wide selection of beautiful fabrics, including licensed and novelty cottons.
• •Reliability: Ensuring orders are shipped promptly and packaged well.
• •Variety and Choice: Providing a vast range of fabric types and designs to meet all your sewing needs.
• •Service: Offering support in fabric selection and addressing customer queries efficiently.

Best Practices

• •Maintain a Helpful and Enthusiastic Voice: Always sound passionate about sewing and eager to assist customers. Use positive language and show genuine interest in their projects (e.g., "We can't wait to see what you create!").
• •Emphasize Reliability and Trust: Consistently highlight quick shipping, quality control (e.g., "carefully cut and packaged"), and positive customer experiences in your messaging. Use testimonials or review snippets where appropriate.
• •Keep it Clear and Informative: Provide detailed product descriptions, including fabric type, width, care instructions, and potential uses. Ensure FAQs are comprehensive and easily accessible.
• •Be Approachable and Friendly: Use a conversational style. Address customers warmly in communications. If using social media, engage with comments and messages in a friendly and timely manner, reflecting the "speedy replies" valued by customers.
• •Showcase Variety and Inspire Creativity: Regularly feature new arrivals and diverse fabric types. Offer project ideas or highlight how different fabrics can be used to spark customers' imaginations and reinforce that you cater to "all your sewing needs."

Social Perception

Highly Recommended, Dependable Source for Fabrics, Good Customer Service, Provider of Quality and Variety. The existence of a physical store in Zeeland, Michigan, also adds a layer of local community presence and legitimacy.

Copy Examples

• •Headline: Unlock Your Creativity: Beautiful Fabrics, Shipped Fast! Body: Dive into your next sewing adventure with Birtles Fabrics! From vibrant cotton prints to luxurious velvets, find everything you need for your masterpiece. Experience our renowned quick shipping and top-quality materials. Your perfect fabric is just a click away!
• •Headline: Sew Much to Love! Discover Your Next Favorite Fabric. Body: At Birtles Fabrics, we share your passion for sewing. That's why we offer an extensive collection of beautiful, high-quality fabrics for every project imaginable. New arrivals weekly! Let's create something amazing together.
• •Headline: Quality You Can Feel, Service You Can Trust. Body: Thousands of happy sewists trust Birtles Fabrics for their projects. Why? Because we deliver exceptional fabrics, carefully packaged and shipped with speed. Got a question? Our friendly team is here to help!
• •Headline: From Our Shelves to Your Sewing Table, in a Stitch! Body: Don't let waiting for supplies slow down your inspiration. Birtles Fabrics offers a dazzling array of choices with the speedy, reliable shipping you deserve. Explore our collections and get ready to sew!
• •Headline: Your Vision, Our Fabrics. Let's Make Something Beautiful. Body: Birtles Fabrics is dedicated to providing the sewing community with an inspiring selection of materials. Whether you're quilting, dressmaking, or crafting, find the perfect textures and patterns to bring your ideas to life.