Brand Tone

Celebratory & Joyful, Playful & Whimsical, Enthusiastic & Friendly, Kid-centric but Parent-focused, Vibrant & Colorful

Brand Values

• •Celebration
• •Individuality & Personalization
• •Joy & Happiness
• •Quality & Craftsmanship
• •Customer Focus
• •Creating Memories

Best Practices

• •Create a "Brand Voice" Style Guide: Document the key characteristics of your brand's tone (e.g., celebratory, playful, enthusiastic), including examples of words to use and words to avoid. Share this with anyone creating content.
• •Focus on "Her" Big Day: Always frame the copy around the child's experience and the joy it brings. Use words that evoke excitement, magic, and specialness from a child's perspective, while reassuring parents of the quality and ease.
• •Embrace Celebratory Language: Use exclamation points appropriately, cheerful adjectives (e.g., dazzling, magical, adorable, super, sparkle), and phrases that speak to making moments special and memorable.
• •Incorporate Visual & Sensory Words: Since the products are highly visual and tactile (tutus, glitter), use words that appeal to these senses – "sparkly," "fluffy," "vibrant," "dazzling," "soft." This helps bring the products to life through text.
• •Engage and Be Personable: When interacting on social media or in customer service, maintain the friendly, approachable, and enthusiastic tone. Use emojis that fit the brand (✨, 🦄, 🎂, 🎉, 👑) to enhance the playful feel, but don't overdo it. Address customers warmly and show genuine excitement for their celebrations.

Social Perception

Positive & Exciting, Special Occasion Wear, Good Quality for Price (generally), Community-Oriented, Dream Fulfillment for Kids

Copy Examples

• •✨ Make her birthday wish come true! 🦄 Our Sparkle Unicorn Tutu Outfit is pure magic, ready to make her big day unforgettable. Tap to shop and let the fairytale begin! #BubblegumDivas #UnicornBirthday #BirthdayGirlMagic #DreamOutfit
• •Is your little star's birthday around the corner? 🌟 Let Bubblegum Divas craft the perfect, personalized outfit to match her unique sparkle! From dazzling tutus to themed tops, we create memories she'll cherish. Design her dream birthday look today! Shop now: [Link]
• •Birthday Adventures Start Here! ✨ Explore enchanting outfits designed to make her feel like the star of the show. Personalized, playful, and perfectly her!
• •👑 Bibbidi Bobbidi Birthday! Unlock 15% Off Her Dream Outfit!
• •Dive into birthday fun! 🧜‍♀️🌊 Our adorable mermaid tutu outfit is perfect for your little one's under-the-sea celebration. Handmade with love and a splash of magic. #MermaidBirthday #KidsFashion #BirthdayOutfitIdeas #BubblegumDivas #PartyTheme