Brand Tone

Sophisticated, Artisanal, and Authoritative

Brand Values

• •Quality & Purity
• •Tradition & Innovation
• •Authenticity
• •Customer Experience

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that defines the brand personality with adjectives (e.g., "Passionate," "Refined," "Honest") and provides "We say this / Not that" examples. For instance, "We say 'artisanal preparation,' not 'how we make it'." This ensures all communication, from web copy to customer service emails, is consistent.
• •Prioritize Storytelling Over Hard Selling: Lead with the narrative of the brand's origin, the artisanal process, and the quality of the ingredients. Luxury consumers connect with heritage and craftsmanship. The story justifies the premium positioning.
• •Use Elevated, Sensory Language: Always use descriptive, evocative words that appeal to taste, texture, and aroma. Phrases like "succulent and tender," "a symphony of traditional spices," and "unforgettable flavor" maintain the premium feel. Avoid slang or overly casual language.
• •Emphasize Exclusivity and Quality: Use phrases that reinforce the premium nature of the product, such as "limited production," "carefully selected ingredients," and "the wagyu of pork". This makes the customer feel they are part of an exclusive group.
• •Maintain Consistency Across All Touchpoints: Even without social media, tone must be consistent on the website, in transactional emails (order confirmations, shipping notices), on packaging, and in any B2B communications. Every interaction should reflect the sophisticated, artisanal, and authoritative brand personality.

Social Perception

Premium and Exclusive, Trustworthy, Gourmet

Copy Examples

• •Kebab, Perfected. Discover the Italian Artisanal Difference.
• •Crafted from carefully selected, traceable meats and marinated in a traditional blend of spices, our artisanal kebab is slow-cooked to perfection. Each slice delivers a tender, succulent bite, telling a story of Italian craftsmanship and culinary passion. Ready to serve, for a gourmet experience without compromise.
• •Our story didn't start in a boardroom; it began in a small village in Abruzzo in 2012. Fueled by a passion for authentic flavor and Italian quality, we reimagined the kebab. We honor its Turkish roots while elevating it with the finest local ingredients and artisanal methods. This is more than a product; it's our promise of a genuine, unforgettable taste.
• •Taste the Tradition: Your Exclusive Offer on BIRMEAT Artisanal Kebab.
• •Forget everything you know about kebab. BIRMEAT combines generations of Turkish tradition with Italian artisanal mastery for a flavor that is simply unparalleled. Tender, savory, and 100% Made in Italy. Elevate your mealtime. #ArtisanalKebab #ItalianMade #GourmetFood