Brand Tone

Enthusiastic & Playful, Conscious & Responsible, Friendly & Approachable, Inspiring & Creative

Brand Values

• •Sustainability
• •Nature Connection
• •Quality & Craftsmanship
• •Joy & Self-Expression
• •Innovation

Best Practices

• •Embrace Enthusiasm & Playfulness: Use vibrant language, emojis where appropriate (especially on social media), and a generally upbeat tone. Focus on the joy and creativity the products enable.
• •Always Highlight Sustainability: Weave in the eco-friendly aspects naturally in product descriptions, social media posts, and even in customer service interactions. Terms like "biodegradable," "plastic-free," "nature-friendly," and "guilt-free sparkle" should be part of the regular vocabulary.
• •Be Transparent & Informative: Clearly communicate the natural origins of ingredients and the "Made in Germany" quality. This builds trust and reinforces the conscious aspect of the brand.
• •Foster a Sense of Community: Encourage user-generated content, use inclusive language ("Be our Friend," "Join the movement"), and connect with the festival and creative communities.
• •Stay Inspired by Nature: Continue to draw parallels with the natural world, whether through visuals, product names, or storytelling, reinforcing the brand's foundational connection to the environment, much like the Birkenspanner moth itself.

Social Perception

Positive & Eco-Conscious, Festival Essential, Trustworthy, Innovative & Leading

Copy Examples

• •Headline: Sparkle Sustainably. ✨ Body: Shine bright without the eco-fright! Our biodegradable glitter lets you dazzle guilt-free. Perfect for festivals, parties, or just because. #Birkenspanner #BioGlitter #SustainableSparkle
• •Headline: Nature’s Glam. Your Canvas. 🌿 Body: Inspired by the beauty of the natural world, our cosmetic glitter is made with plant-based ingredients. Express your creativity and love for the planet, one sparkle at a time. #EcoFriendlyBeauty #CreativeCosmetics #BirkenspannerGlow
• •Headline: Join the Glitter Revolution! 🤘 Body: Tired of plastic? So are we! BIRKENSPANNER offers 100% biodegradable glitter that’s kind to your skin and the Earth. Made in Germany for a radiant, responsible you. Shop now and shine on! #PlasticFreeParty #GlitterRevolution #MadeInGermany
• •Headline: Festival Looks That Love the Earth Back. 🌍💖 Body: Get your festival glam on with BIRKENSPANNER! Our vibrant, long-lasting bio-glitter stays put while you dance, and disappears naturally when the party’s over. Tag us in your eco-chic creations! #FestivalFashion #EcoGlitter #BirkenspannerFest
• •Headline: Shine From The Inside Out (and outside too!). ✨ Body: At BIRKENSPANNER, we believe beauty shouldn't cost the Earth. Our sustainably sourced ingredients and eco-friendly packaging mean you can feel as good as you look. Discover our range of bio-glitters, nail polish, and body oils. #SustainableBeauty #ConsciousCosmetics #FeelGoodShine