Brand Tone

humorous, relatable, and enthusiastic

Brand Values

• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Passion for Golf
• •Customer Satisfaction
• •Fun and Enjoyment

Best Practices

• •Embrace Humor: Continue to use witty wordplay, pop culture references, and relatable golf jokes in your copy. This is a key differentiator for the brand.
• •Speak the Golfer's Language: Use common golf slang and terminology (e.g., "slice," "hook," "birdie," "bogey") to show you're an authentic part of the community.
• •Highlight Individuality: Frame your products as a way for golfers to express their unique style and personality on the course. Use words like "your," "unique," and "stand out."
• •Keep it Positive and Energetic: Even when talking about the frustrations of golf, maintain an upbeat and enthusiastic tone. The overall message should be about the love of the game.
• •Focus on both Fun and Function: While the designs are playful, always remind customers of the high quality and protective function of the products. This reassures them that they are getting a great product that is also fun.

Social Perception

BirdysnBogeys is perceived as a provider of high-quality, unique, and fun golf accessories, often praised for creative designs and suitability as gifts. Within the online golfing community, especially on TikTok and Instagram, it's seen as a modern, engaging brand, in tune with current trends, and effectively using humor to connect with a younger generation of golfers.

Copy Examples

• •Your golf bag is about to get a whole lot more awesome. Introducing the [New Product Name] headcover. Because your swing is legendary, your gear should be too.
• •That moment you realize the weekend is over and you have to wait five more days to hit the links. The struggle is real. #BirdysnBogeys #GolfLife
• •Slice, hook, or shank it – at least do it in style. Get 20% off all headcovers this week and give your bag the personality it deserves.
• •Warning: May cause extreme golf bag envy.
• •Crafted with premium materials to protect your favorite club, and designed to get a laugh from your foursome. The [Product Name] headcover is the perfect blend of tour-quality protection and on-course personality.