Brand Tone

Warm & Caring, Personal & Attentive, Creative & Passionate, Appreciative & Joyful

Brand Values

• •Personalisation & Uniqueness: Creating one-of-a-kind gifts that are specific to the recipient and occasion is a core value.
• •Quality & Craftsmanship: There's a strong focus on high-quality materials (wooden frames, quality paper) and meticulous design ("attention to detail," "timeless typography").
• •Emotional Connection: The brand aims to create products that evoke deep emotions and become cherished keepsakes.
• •Customer Satisfaction & Service: Providing attentive, timely customer service and ensuring a positive experience (from ordering to receiving the gift) is paramount.
• •Thoughtfulness: The entire product range is designed around the idea of giving thoughtful gifts for significant life events and relationships.
• •Care in Presentation: The detail of wrapping orders in crisp tissue paper and including a gift card demonstrates a commitment to the overall gifting experience.

Best Practices

• •Lead with Empathy and Warmth: Always use language that is kind, understanding, and caring. Frame product descriptions around the joy of giving and receiving.
• •Emphasize the "Personal" Touch: Continuously highlight the bespoke nature of the products. Use words like "your," "unique," "custom-made," "specially for you."
• •Maintain an Appreciative Voice: Thank customers for their orders and for sharing their stories. Refer to gifts as "cherished," "treasured," and "heartfelt."
• •Showcase Passion for Design and Quality: Subtly weave in details about the craftsmanship, the quality of materials, and the artistic process, reinforcing the value and care put into each item.
• •Be Responsive and Attentive in Communications: Ensure all customer interactions (emails, social media comments) reflect the same personal, helpful, and timely approach mentioned in reviews and the "About Us" section.

Social Perception

Highly Positive, Reliable & Trustworthy, Provider of Meaningful Gifts, Excellent Customer Service

Copy Examples

• •Headline: Make Their Moment Unforgettable. Body: From precious pet portraits to cherished family illustrations, Birdyhome transforms your photos into heartfelt art. Crafted with care, gifted with love. Create your unique keepsake today.
• •Headline: The Gift They’ll Talk About For Years. Body: Looking for something truly special? Our bespoke watercolour prints capture the essence of your loved ones and treasured places. Personal, beautiful, and wrapped with a touch of Birdyhome magic.
• •Headline: Celebrate Your Story, Beautifully Illustrated. Body: Every home, every family, every furry friend has a tale to tell. Let us illustrate yours with a stunning, personalised print. Because the best gifts come straight from the heart.
• •Headline: More Than a Gift, It’s a Memory Framed. Body: At Birdyhome, we pour passion into every detail, from timeless typography to the perfect watercolour wash. Give a gift that shows just how much you care.
• •Headline: Tiny Paws, Big Love? Picture Perfect Pet Portraits. Body: Capture their unique personality in a beautiful watercolour illustration. Our artists work with you to create a loving tribute that will warm your heart every time you see it.