Brand Tone

Inviting & Welcoming, Artistic & Eclectic, Nostalgic & Charming, Authentic & Story-Driven, Community-Oriented & Family-Friendly

Brand Values

• •Authenticity & Individuality
• •Creativity & Artistry
• •Storytelling
• •Quality & Craftsmanship
• •Experience & Destination
• •Community & Connection
• •Sustainability & Repurposing

Best Practices

• •Embrace Storytelling: In product descriptions, social media captions, and even café menus, weave in the stories behind the items, the artists, or the ingredients. Highlight origins, inspirations, and the handcrafted nature.
• •Use Warm and Inviting Language: Employ words that convey hospitality, charm, and a welcoming atmosphere. Phrases like "discover," "wander," "indulge," "treasure," "delightful," and "charming" align with the existing perception.
• •Highlight Uniqueness and Authenticity: Consistently emphasize what makes Birdwoods different – the eclectic mix, the handcrafted items, the repurposed elements, and the blend of cultures. Avoid generic descriptions.
• •Maintain a Visually Cohesive and Rich Presentation: Ensure all visual content (website imagery, social media photos) reflects the artistic, charming, and high-quality nature of Birdwoods. The aesthetic should feel curated and inviting, just like the physical space.
• •Engage with the Community Genuinely: When responding to comments or reviews, maintain a friendly, personal, and appreciative tone. Reflect the "family" and "community" feel of the brand. Share visitor experiences (with permission) to reinforce the positive social perception.

Social Perception

A "Must-Visit" Destination, Charming & Beautiful, High-Quality Experience, Family-Friendly & Welcoming, Unique & Eclectic, A Place with Heart

Copy Examples

• •Discover Birdwoods: Where every piece tells a story. Explore our curated gallery of handcrafted treasures, wander through enchanting sculpture gardens, and indulge your senses in our charming café and old-fashioned sweet shop. A truly unique Hawke's Bay experience awaits.
• •Fresh from the artist's hands to our gallery floor! ✨ This stunning [type of item] by [Artist Name] embodies the authentic, quirky spirit of Birdwoods. Each detail whispers a tale of creativity and heritage. Come find the story that speaks to you. #BirdwoodsNZ #ArtWithAStory #HavelockNorth #UniqueFinds
• •Escape to Birdwoods Café. Nestled in our historic church hall, surrounded by art and nature, enjoy locally sourced ingredients crafted into delicious, seasonal dishes. From hearty lunches to delightful cakes and our famous scones – it’s more than a meal, it’s a memory. Book your table today! #BirdwoodsCafe #HawkesBayFood #GardenEscape
• •Step back in time at the Birdwoods Sweet Shop! 🍬 Remember the magic of choosing your favourite lollies from sparkling glass jars? We’ve recreated that joy with a treasure trove of classic sweets and nostalgic treats. Bring the family for an adventure in sweetness! #BirdwoodsSweetShop #NostalgicTreats #FamilyFunNZ
• •At Birdwoods, we believe in the beauty of the authentic, the charm of the individual, and the power of a good story. From the heart of Africa to the talented hands of New Zealand artisans, we curate collections that inspire and delight. More than a gallery, we're a destination built on passion and a love for unique treasures.