Brand Tone

Warm & Welcoming, Authentic & Story-Driven, Appreciative & Passionate, Charming & Nostalgic, Ethical & Respectful

Brand Values

• •Authenticity & Individuality
• •Craftsmanship & Quality
• •Storytelling
• •Community & Connection
• •Ethical Sourcing & Fair Trade
• •Resilience & Creativity
• •Experience & Delight

Best Practices

• •Lead with Story: Always look for the narrative. Whether it's about a product, an artist, an ingredient, or the experience itself, storytelling is central to Birdwoods' authentic voice.
• •Embrace Warmth & Enthusiasm: Use inviting, friendly language. Convey genuine passion for the items, the place, and the people involved. Avoid overly formal or sterile corporate speak.
• •Highlight Uniqueness & Craftsmanship: Emphasize what makes items special – handcrafted details, limited availability, artisan origins, and the quality of materials.
• •Engage the Senses: Describe the visual beauty of the art and gardens, the taste of the café's food, the nostalgic feeling of the sweet shop. Help the audience imagine being there.
• •Maintain a Personal Touch: Whether it's sharing the founders' story, introducing an artist, or responding to customer comments, let the human element of the brand shine through. Refer to the family's journey and values where appropriate.

Social Perception

A "Must-Visit" Destination, Treasure Trove, Oasis & Escape, High Quality & Value, Excellent Service, Family-Friendly, Ethical & Reputable

Copy Examples

• •Feel the story unfold. ✨ Our latest sculpture has arrived, handcrafted with passion by [Artist's Name] all the way from [Origin/Region if relevant]. Discover the soul and narrative woven into every curve and contour. Visit us this week and let its unique spirit captivate you. #BirdwoodsArt #SculptureStory #HandcraftedNZ
• •More than just a meal, it's a Birdwoods moment. Savour our freshly baked scones, made with love and local ingredients, amidst the beauty of our gardens. A perfect pause in your day. ☕️ #BirdwoodsCafe #HavelockNorthEats #GardenEscape #HomeBakedGoodness
• •(Image: Colourful array of sweets) Sweeten your day the old-fashioned way! 🍬 From childhood classics to delightful new discoveries, our sweet shop is a little jar of happiness. What's your favourite treat? #BirdwoodsSweetShop #NostalgicSweets #HawkesBayTreats
• •Birdwoods: Where every piece tells a story, every visit is an experience. Explore unique art, tranquil gardens, a charming café, and nostalgic sweets. Discover your special something. Havelock North & Arrowtown. #BirdwoodsNZ #UniqueFinds #ArtisanCrafted
• •Behind every beautiful creation at Birdwoods is an artisan we know and respect. We journey far and wide, connecting with creators, ensuring every treasure is ethically sourced and tells a tale of skill and dedication. It's more than art; it's a connection. #EthicalCraft #ArtisanSupport #BirdwoodsValues