Brand Tone

Artistic, Authentic, Modern, Elegant, Colorful, and Approachable.

Brand Values

• •Craftsmanship & Quality
• •Originality & Unique Design
• •Individuality & Self-Expression
• •Sustainability/Ethical Sourcing (implied)
• •Passion & Creativity
• •Simplicity & Elegance

Best Practices

• •Embrace the Artisan Story: Always highlight the "handmade" aspect and Linnea Oliver's role as the designer/maker. This reinforces authenticity and personal connection (e.g., "From Linnea's studio to your jewelry box...").
• •Speak the Language of Design: Consistently use terms related to your core inspirations (mid-century, Scandinavian, geometric, color theory, modern art) to attract and resonate with your target audience.
• •Keep it Elegant yet Approachable: Balance sophisticated descriptions of design and materials with a warm, friendly, and slightly playful voice. Avoid overly technical jargon unless explaining a unique process benefit. The Pinterest bio's "pop vs. soda" comment is a good example of approachability.
• •Focus on Individuality and Quiet Confidence: Frame the jewelry as a means of self-expression that enhances, rather than defines, the wearer's style. Use empowering but not boastful language.
• •Visual Consistency is Key to Tone: Ensure all photography and visual content (on website, social media, and marketing materials) aligns with the modern, colorful, clean, and artistic aesthetic. This visually reinforces the written tone.

Social Perception

Highly Positive Customer Perception, Excellent Customer Service, Gift-Worthy, Artistic & Distinctive. Limited Broader Public Awareness.

Copy Examples

• •Headline: Define Your Ordinary. Body: Life’s too vibrant for the mundane. Our handcrafted enamel jewelry is for those who color outside the lines and live with intention. Discover pieces as unique as your story. #BirdOfVirtue #LifeLessOrdinary
• •Headline: Modern Design, Timeless Craft. Body: Inspired by the bold geometry of mid-century art and the quiet elegance of Scandinavian design, each Bird of Virtue piece is meticulously hand-painted in our California studio. Wearable art, made to last. #HandmadeJewelry #ModernEnamel
• •Headline: Hello, Color! Body: Add a playful pop to your everyday. Our latest collection is bursting with hues inspired by nature's most joyful palettes. Which color tells your story today? #ColorLover #BirdOfVirtueJewelry
• •Headline: More Than Just Jewelry. It’s a Statement. Body: At Bird of Virtue, we believe accessories should complement your confidence, not overshadow it. Find handcrafted pieces that speak to your unique style and celebrate the art of modern design. #StatementEarrings #UniqueJewelry
• •Headline: From Our Hands to Yours. Body: Every Bird of Virtue design begins with an idea, inspired by the world around us, and takes shape through careful craftsmanship. Experience the difference of truly handmade, modern enamel jewelry. #ArtisanMade #ShopSmall #ModernJewelry