Brand Tone

Approachable Elegance

Brand Values

• •Affordable Luxury
• •Enduring Quality
• •Vibrant, Timeless Style
• •Effortless Comfort
• •Authenticity

Best Practices

• •Lead with Feeling, Follow with Facts: Start with the emotional benefit and then support it with the factual reasons.
• •Always Tell the Colour Story: Colour is a core brand pillar. Talk about the richness, vibrancy, and variety of the colours.
• •Reinforce the "Effortless" Message: Continuously use words like "easy", "effortless", "simple", and "versatile" to describe both the style and the care of the garments.
• •Maintain Karen's Voice: Keep the personal, relatable touch alive. Reference the brand's origin story, and write captions as if offering advice to a friend.
• •Balance "Luxury" with "Affordable": Use both words to capture your niche. Phrases like "everyday luxury", "accessible elegance", or "quality that doesn't cost the earth" will consistently reinforce your unique market position.

Social Perception

Bird of Paradise London is perceived as a trusted, high-quality brand for women seeking timeless and elegant knitwear. Customers are loyal, often owning multiple pieces. The brand is seen as a reliable source for quality, soft, and well-made cashmere, with its wide color selection being a significant positive. It's viewed as a specialist or a "hidden gem" appealing to discerning buyers who value quality and longevity over fast fashion.

Copy Examples

• •Tired of the grey? Find your colour.
• •Your go-to for effortless elegance. Our cashmere & silk ponchos are designed to be so soft, you'll forget you're wearing something so chic. Perfect for morning coffee runs or evening strolls. Which of our 35 colours is calling your name? #BirdOfParadiseLondon #CashmerePoncho #EverydayLuxury
• •Meet the jumper you'll reach for season after season. Spun in Italy from a sumptuously soft blend of cashmere and silk, our Cosy Rollneck is the definition of a timeless classic. It’s light enough to layer yet warm enough to stand alone, and like all our pieces, it’s machine-washable. Effortless style, simplified.
• •The Secret to Looking Put-Together (Even When You Don't Feel It). Discover the knitwear that London's most stylish women swear by. Bird of Paradise offers luxurious, Italian-made cashmere in a rainbow of colours, all at a price that makes sense. Feel the difference. Shop now for 10% off your first order.
• •Luxury That Lasts. Style You’ll Love. Welcome to Bird of Paradise London.