Brand Tone

Personal & Passionate, Artistic & Appreciative (of nature and materials), Handcrafted & Authentic, Warm & Friendly, Nostalgic & Heartfelt

Brand Values

• •Love of Nature & Animals
• •Artisanal Quality & Craftsmanship
• •Sustainability & Respect for Materials
• •Personal Connection & Sentimental Value
• •Authenticity & Passion
• •Bringing Nature Indoors

Best Practices

• •Always Write from Julia's Voice: Maintain the first-person, personal, and passionate perspective. Share her direct connection to the art and nature.
• •Emphasize the "Why": Continuously highlight the love for nature, animals, and the joy of creation as the driving force behind the art. Don't just describe the product; describe the inspiration and the feeling it's meant to evoke.
• •Showcase the "Handmade" and "Unique Material" Aspects: Regularly mention the use of natural, reclaimed, and vintage materials, emphasizing the unique character this gives each piece. This reinforces authenticity and sustainability values.
• •Use Evocative and Sensory Language: Describe the beauty of Brittany, the textures of the materials, the detailed brushstrokes, and the emotions the art aims to capture. Words like "cherished," "timeless," "wild beauty," "delicate," "charm" fit well.
• •Maintain a Warm, Appreciative, and Slightly Nostalgic Tone: Engage with the audience as fellow nature and art lovers. Express gratitude and share personal anecdotes or inspirations where appropriate, similar to the blog posts.

Social Perception

Highly Positive (among clients), Niche & Artistic, Trustworthy

Copy Examples

• •More than just a painting, it's their spirit, captured forever. Let me transform your cherished memories of your furry friend into a timeless piece of art, hand-painted with love on beautiful reclaimed wood or slate from the heart of Brittany.
• •Welcome guests with a touch of bespoke artistry. Each house sign is uniquely designed and hand-painted, inspired by the wild beauty of the French countryside, making your home truly one-of-a-kind.
• •Bring the calm of a French woodland to your coffee table. Our hand-finished coasters feature delicate bird and botanical illustrations, a little piece of nature to brighten your everyday moments.
• •Spotted this little visitor in the garden this morning and just had to capture its fleeting beauty! There's so much magic in the everyday, don't you think? This original piece is now looking for a loving home. #BirdInFranceArt #InspiredByNature #BrittanyArtist
• •Hello fellow nature lovers! Julia here, from my little studio in Brittany. I'm thrilled to share some new treasures I've been working on, inspired by the changing seasons and the beautiful creatures that visit my 'Bird Table'. Each piece is crafted with care, hoping to bring a little bit of that French countryside charm into your home.