Brand Tone

Friendly, Confident, and Empowering

Brand Values

• •Empowering Women
• •Style & Functionality
• •Versatility
• •Inclusivity
• •Quality

Best Practices

• •Embrace the "By Women, For Women" Narrative: Consistently weave the origin story and the focus on solving real frustrations for female golfers into your messaging. This builds authenticity and connection.
• •Use Positive and Empowering Language: Focus on how the apparel helps women feel confident, stylish, and comfortable. Avoid jargon or overly technical terms; keep the language accessible and friendly.
• •Highlight Versatility: Regularly showcase how the apparel transitions seamlessly from the golf course to other daily activities. This reinforces a key brand value and selling point.
• •Maintain Visual Consistency: Ensure that all imagery and videos align with the bright, active, and joyful aesthetic seen on the website and social media. Feature a diverse representation of women enjoying the apparel.
• •Engage with the Community: Respond to comments and messages on social media in a friendly and helpful manner. Foster a sense of community around the brand and the shared love for golf and stylish activewear.

Social Perception

Customers and reviewers generally perceive Birdies and Bows positively, frequently praising the stylish designs, comfortable fabrics, and the versatility of the clothing. The brand is seen as a go-to for fashionable ladies' golf apparel that deviates from traditional, less flattering options. The origin story resonates with women who have experienced similar frustrations in finding suitable golf wear. The brand is recognized for its fun patterns and vibrant colors.

Copy Examples

• •Swing with confidence and style! Our latest collection is designed to move with you, from the first tee to the 19th hole, and everywhere in between. #BirdiesAndBows #GolfFashion
• •Tired of golf wear that doesn't get you? So were we! Discover figure-flattering, moisture-wicking, and oh-so-stylish apparel that’s as ready for a birdie as it is for brunch. #WomensGolfApparel #PlayInStyle
• •From fairway to everyday. ✨ Our versatile pieces offer UPF 30 protection and all-day comfort, proving you don’t have to choose between performance and style. Shop the look! #GolfLife #Athleisure
• •Feel fabulous, play phenomenally. Birdies and Bows is designed by women, for women who love the game and want to look great playing it (and beyond!). Find your perfect fit from XS to XXL. #GolfClothing #MadeForHer
• •Brighten up the course! ☀️ Our new arrivals feature the vibrant prints and comfortable, high-performance fabrics you love. Get ready to turn heads and sink putts. #NewCollection #BirdieStyle