Brand Tone

Friendly and Approachable, Creative and Innovative, Passionate and Enthusiastic, Ethical and Caring, Fun and Playful

Brand Values

• •People & Planet Over Profit
• •Sustainability and Environmental Responsibility
• •Community Engagement (Communitea & ChariTEA)
• •Spreading Happiness
• •Tea Innovation and Quality
• •Valued Team
• •Customer Experience

Best Practices

• •Embrace Playful Language: Use puns (especially "tea" related), alliteration, and enthusiastic adjectives. Keep the tone light, friendly, and approachable.
• •Highlight Core Values: Consistently weave in messaging about sustainability, community, people, and the mission to "spread happiness and reimagine tea." Authenticity is key.
• •Focus on Experience and Innovation: Emphasize the unique "tea mixology" aspect, the wide variety of creative flavors, and the sensory experience of their teas. Use vivid descriptions.
• •Engage the "Communitea": Address customers directly, encourage interaction, share customer stories (with permission), and foster a sense of belonging. Make them feel part of the Bird & Blend family.
• •Maintain Visual and Verbal Consistency: Ensure that the fun, colorful, and ethical branding seen on packaging and in stores is reflected in all online copy, from website product descriptions to social media captions and email newsletters. Use a consistent brand voice guide for all team members creating content.

Social Perception

Positive Customer Service, Unique and High-Quality Teas, Ethical and Sustainable Brand, Engaging and Fun, Community Focused, Growing and Reputable

Copy Examples

• •Headline: Stir Up Some Joy! ✨ Body: Forget boring brews! Dive into a world of flavor with Bird & Blend's hand-mixed teas. From comforting classics to delightfully surprising blends, we're on a mission to make every cuppa an adventure. What mood are you brewing today? #SpreadHappiness #ReimagineTea
• •Headline: Sip Sustainably, Smile Widely. 💚 Body: We believe great tea shouldn’t cost the Earth. As a proud B Corp, every Bird & Blend cuppa is crafted with love for our planet and people. Join our communiTEA and taste the difference! #EcoFriendlyTea #Bcorp #BirdAndBlendValues
• •Headline: Your Daily Dose of Deliciously Different. 🌈 Body: Why settle for standard? Our tea mixologists are always dreaming up exciting new flavors – think cake-inspired brews, fruity explosions, and comforting chai. Explore the Tea Wall and find your new obsession! #TeaInnovation #UniqueFlavors #BirdAndBlend
• •Headline: More Than Just Tea, It's a TEAm. 🤗 Body: From our passionate TEAm members who pack your orders with care (and a little handwritten note!) to our vibrant communiTEA of tea lovers, people are at the heart of Bird & Blend. Experience the warmth in every cup. #TeaLovers #GreatPlaceToWork #CustomerLove
• •Headline: Brew Good, Do Good. 💖 Body: With every special ChariTEA blend you enjoy, you're helping us support amazing causes. It’s our way of stirring a little kindness into the world, one delicious cup at a time. #Charitea #GivingBack #TeaWithPurpose