Brand Tone

Nurturing & Compassionate, Authentic & Handmade, Appreciative & Welcoming, Natural & Pure, Informative & Helpful

Brand Values

• •Compassion
• •Sustainability
• •Family & Community
• •Quality & Craftsmanship
• •Natural & Healthy Living

Best Practices

• •Emphasize "Gentle" and "Nourishing": Use words that convey care, softness, and health. Focus on how the products benefit both skin and well-being.
• •Highlight "Handmade" and "Small-Batch": Reinforce the artisanal quality and personal touch behind each product. This builds trust and highlights uniqueness.
• •Incorporate Values Naturally: Weave in mentions of cruelty-free, plant-based, and sustainable aspects within product benefits rather than just stating them as facts.
• •Maintain a Warm, "Family" Voice: Address customers with a sense of community and gratitude. Use welcoming and inclusive language.
• •Be descriptive about Sensory Experience: Focus on the textures (e.g., "light and fluffy mousse") and natural scents, connecting them to feelings of comfort, rejuvenation, and luxury.

Social Perception

Positive & Trusted, Ethical & Conscious Choice, Luxurious yet Accessible, Effective for Specific Concerns

Copy Examples

• •Headline: Nourish Your Skin, Nurture Your Soul. Body: Discover the gentle touch of Birdbath. Our small-batch, plant-based treasures are handcrafted with love in Southern California, because your skin deserves kindness. #HandmadeHealing #CrueltyFreeCare
• •Headline: From Our Family to Yours: Purely Plant-Based Goodness. Body: Every Birdbath creation is a piece of our heart, made with the finest natural ingredients. Experience skincare that’s as compassionate to the planet as it is to your skin. #SustainableSkincare #BirdbathFamily
• •Headline: Feel the Birdbath Difference: Naturally Radiant. Body: Tired of harsh chemicals? Our Leaping Bunny certified formulas use high-performance botanicals to leave your skin feeling soft, smooth, and truly cared for. Try our beloved Super Luxe Body Cream and transform your routine. #PlantPoweredBeauty #HealthySkinHappyYou
• •Headline: Small Batches, Big Love. Body: At Birdbath, every step is infused with intention, from sourcing sustainable ingredients to hand-pouring our candles. Indulge in the art of natural self-care. #ArtisanSkincare #MindfulBeauty
• •Headline: Your Daily Dose of Calm & Comfort. Body: Unwind with scents that soothe and formulas that pamper. Our body mousse offers a unique, light, and fluffy texture that absorbs quickly, leaving skin moisturized without a greasy feel. Because you deserve a moment of Birdbath bliss. #SelfCareRituals #NaturalLuxury