Brand Tone

The brand voice is nurturing, personal, and authentic, establishing a warm, caring, and familiar tone. It's empathetic and encouraging. When discussing products, the tone becomes confident, knowledgeable, and descriptive, using evocative language tied to sensory experiences. It is also educational, explaining benefits and traditional methods, creating a feeling of approachable expertise.

Brand Values

• •Care and Self-Care
• •Natural and High-Quality Ingredients
• •Handcrafted Artistry
• •Community and Connection
• •Environmental Responsibility

Best Practices

• •Always Write from the "BFF" Persona: Every piece of copy, from a product description to a social media reply, should sound like it's coming from a caring, authentic friend. Use "I" and "we" to maintain the personal, maker-to-customer connection. Address the customer directly with "you."
• •Lead with Empathy: Acknowledge the stresses and challenges of daily life. Frame your products not just as items for sale, but as tools to help your customers feel better, take a moment for themselves, and practice self-care.
• •Use Sensory and Evocative Language: Don't just list scents; describe the experience they evoke (e.g., "like a long walk on a New England beach"). Connect your products to memories, feelings, and places to make them more meaningful.
• •Emphasize the "Why," Not Just the "What": Instead of only saying a soap is "handcrafted," explain *why* that matters: because it results in a milder, longer-lasting bar made with intention. Explain *why* you use natural ingredients: to be gentle on the skin and kind to the environment.
• •Maintain Transparency: Be open about your process and ingredients, even the unusual ones like lard, and explain the benefits confidently. This builds trust and reinforces the brand's authenticity. Promise not to be "spammy" in newsletters and be genuine in all communications.

Social Perception

The public perception of Birch Brook Soaps is exceptionally positive, with consistent five-star reviews. Customers exhibit high satisfaction and brand loyalty, frequently becoming repeat purchasers. The brand is praised for the beautiful appearance, pleasant, and unique scents of its soaps, as well as their effectiveness in improving skin. It is also regarded as a "Top shop for gifts," signifying trust in its quality and presentation. Overall, it's perceived as a reliable, high-quality artisan brand that delivers effective, beautifully crafted, and pleasantly scented products.

Copy Examples

• •Feeling overwhelmed by the daily to-do list? Wash it all away. Our High Tide soap is like a mini-escape to the New England coast, with notes of salty air and crashing waves. Handcrafted with nourishing oils to leave your skin soft, not stripped. You deserve this moment of peace.
• •We believe a bar of soap can be a promise to yourself. A promise to unwind, to breathe deeply, and to care for your body and mind. Our new Midnight Lavender soap is crafted with pure lavender essential oil and creamy shea butter to soothe your skin and calm your senses before bed. Made in small batches, because you're not mass-produced, and your soap shouldn't be either.
• •Tired of skincare with ingredients you can't pronounce? At Birch Brook Soaps, we use things like avocado oil, cocoa butter, and raw honey. We're Robin, the soap maker, and we believe in creating products that are as good for the planet as they are for your skin. Come join our tribe and feel the handcrafted difference.
• •A little something to help you through the week.
• •Nurturing soaps for a world that needs more care. Handcrafted in New England with natural ingredients you can trust.