Brand Tone

Elegant & Sophisticated, Artistic & Story-driven, Personal & Passionate, Aspirational & Exclusive, Timeless

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Artistic Expression
• •Timeless Elegance
• •Personal Connection

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., elegant, artistic, personal), preferred vocabulary (e.g., "bespoke," "artisan," "heirloom" vs. "trendy," "cute," "affordable"), and phrases to avoid. Share this with anyone creating content.
• •Embrace Storytelling: Infuse copy with the inspiration behind collections or individual pieces. Connect the jewelry to emotions, memories, or artistic themes, reinforcing the "artistic & story-driven" tone.
• •Maintain Sophistication in Language: Use evocative and descriptive language. Avoid slang, overly casual phrases, or overly aggressive sales tactics. Focus on painting a picture of elegance and quality.
• •Highlight Craftsmanship and Exclusivity Subtly: Instead of overt claims, use phrases like "meticulously crafted," "limited edition," or "designed by Birce Akalay" to convey value and uniqueness without being boastful.
• •Align Visuals and Text: Ensure the copy complements the high-quality, artistic imagery used on the website and social media. The words should enhance the visual story, not contradict it. If the image is minimalist and elegant, the copy should reflect that.

Social Perception

Positively Associated with Birce Akalay, Seen as High Quality and Artistic, Aspirational, Trusted (by association), Niche but with Growth Potential

Copy Examples

• •Product Description (Necklace): "Drape yourself in moonlight. The 'Luna' pendant, meticulously crafted from 18k gold and adorned with a constellation of ethically sourced diamonds, captures the ethereal glow of the night sky. A timeless heirloom to illuminate your every moment."
• •Instagram Caption: "Each curve, each stone, a whispered secret from an ancient tale. Our 'Mythos' ring isn't just jewelry; it's a fragment of a story waiting to be worn. Discover the legend within. #BirceFineJewellery #ArtOfAdornment #TimelessElegance"
• •Email Subject Line (New Collection Launch): "An Ode to a New Dawn: Explore the 'Aurora' Collection by Birce Akalay."
• •Website 'About Us' Snippet: "At Birce Akalay Design, we believe jewelry is more than adornment—it is a keeper of memories, a symbol of inner strength, and an intimate expression of self. Each piece is born from a passion for artistry and a commitment to enduring quality."
• •Promotional Post (Focus on Craftsmanship): "The dance of fire and metal, guided by a master's hand. Witness the journey of creation, where raw elements are transformed into wearable poetry. Experience the soul of true craftsmanship. #BirceAkalayDesign #HandcraftedLuxury #FineJewellery"