Brand Tone

Artistic & Experimental, Introspective & Personal, Passionate & Dedicated

Brand Values

• •Uniqueness and Individuality
• •Craftsmanship and Traditional Techniques
• •Artistic Exploration and Experimentation
• •Storytelling and Emotional Connection
• •Cultural Connection
• •Authenticity

Best Practices

• •Use Evocative and Sensory Language: Words like "tactile," "intricate," "animated," "hidden emotion," "psychologically complex," and "precarious balance" convey the depth and artistry of the work.
• •Highlight Uniqueness and Process: Consistently mention the handmade nature, the specific (and often traditional or experimental) techniques used, and the fact that each piece is one-of-a-kind.
• •Share the Artist's Voice: Incorporate elements of Bircan Harper's personal journey, her passion for specific techniques (like darkroom photography), and her artistic philosophy into the narrative.
• •Emphasize the combination of ceramics with photographic and printmaking techniques.
• •Focus on the decorative, non-functional nature of the art, appealing to those who value aesthetics and conceptual qualities.

Social Perception

Respected Artisan, Educator/Preserver of Craft, Intricate and Thought-Provoking Art

Copy Examples

• •Delicately crafted ceramic objects.
• •Intricate, animated surfaces.
• •Pushing traditional methods into new directions.
• •Exploring the human experience.
• •Drawing with Smoke, Fire and Light Series.