Brand Tone

efficient, tech-savvy, and results-oriented

Brand Values

• •Simplicity
• •Efficiency
• •Customer Empowerment
• •Trust and Transparency

Best Practices

• •Lead with the Benefit: Always start with what the customer gains. The technology is the 'how', but the result is the 'why'.
• •Emphasize Speed and Simplicity: Consistently use words like "instant," "seamless," "tap," "effortless," and "3 seconds." This reinforces the core value proposition.
• •Use Action-Oriented Language: Employ strong verbs that convey empowerment and results, such as "elevate," "boost," "unlock," "surpass," and "harness."
• •Maintain a Professional yet Modern Tone: Avoid overly casual slang, but keep sentences clear, direct, and focused. The tone should reflect a tech company that is serious about delivering business results.
• •Create a "Problem/Solution" Narrative: Frame the copy by identifying the customer's problem (it's hard to get reviews) and immediately presenting the Bipcard as the simple, elegant solution. This creates a compelling case for the product.

Social Perception

Bipcards.com presents itself as a new, unfunded startup from Sweden, aiming to be a key player in review management. It positions itself as a specialized tool for businesses that understand the importance of online reviews and seek an innovative edge. The target audience perceives the brand as a modern solution to the problem of encouraging satisfied customers to leave positive feedback.

Copy Examples

• •Your Best Reviews, One Tap Away. The 3-second solution to elevate your online rating.
• •More Google Reviews, Instantly. Get the NFC-powered Bipcard and watch your ratings climb. Simple, fast, and effective. Order yours today!
• •Tired of asking for reviews? Let your Bipcard do it for you.
• •Stop letting positive feedback walk out the door. Our NFC card makes leaving a review so effortless, your customers will thank you. No apps, no searching, just a simple tap to your review page.
• •Start Collecting Reviews