Brand Tone

adventurous, passionate, authentic, friendly, approachable, relatable, straightforward, engaging, and community-focused

Brand Values

• •Quality and Durability
• •Animal Welfare
• •Adventure and an Active Lifestyle
• •Handmade and Local
• •Functionality and Style

Best Practices

• •Always lead with adventure: Frame your products as essential gear for an active and exciting life with a pet. Use active language and inspiring imagery.
• •Tell your story: Remind your audience of the brand's origin story. This personal touch builds trust and emotional connection.
• •Emphasize "durable" and "handmade": These are your key differentiators. Consistently mention the high-quality materials and the care that goes into each product.
• •Engage with your community: Encourage and share user-generated content. This reinforces the sense of a shared passion for dogs and adventure.
• •Keep it simple and authentic: Your voice is that of a fellow dog lover, not a large corporation. Use clear, friendly language and be transparent about your products and values.

Social Perception

Perceived very positively by customers, consistently praised for high quality, durability, vibrant colors, ease of cleaning, and odor resistance. Seen as reliable, trustworthy, with excellent customer service. The handmade aspect and local Canadian production significantly contribute to positive reception. The brand is viewed as genuinely caring about dogs and their owners, providing beautiful and long-lasting products.

Copy Examples

• •Your next adventure is calling. And with our durable, waterproof BioThane® collars, you can be sure your best friend is ready for anything. Let's get wild.
• •From our hands to your pup's paws. Every BioWild collar is handcrafted in Quebec with love, care, and a passion for quality that you can feel.
• •Muddy puddles? No problem. Our BioThane® leashes are 100% waterproof and odor-resistant. A quick rinse and they're good as new. More time for fun, less time for cleaning.
• •Born from a love for our own eight dogs, we create collars that we trust for our furry family. Because we know your pet's safety and comfort mean the world to you.
• •Show us your #BioWildAdventures! We love seeing our collars and leashes in action. Tag us for a chance to be featured and join our pack of explorers.