Brand Tone

Authoritative & Trustworthy, Empathetic & Supportive, Clear & Accessible, Innovative & Forward-thinking, Positive & Empowering

Brand Values

• •Scientific Integrity
• •Personalization
• •Empowerment
• •Privacy & Security
• •Education
• •Innovation
• •Customer-centricity

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's tone (e.g., authoritative yet empathetic, clear, empowering), key messaging points, preferred terminology, and words to avoid. Share this with everyone who creates content.
• •Prioritize Clarity and Simplicity: Especially with complex topics like genetics, strive to explain concepts in a way that is easily understood by a layperson. Avoid jargon where possible, or explain it clearly if necessary.
• •Lead with Empathy and Understanding: Acknowledge that health and genetics are personal and sometimes sensitive topics. Use supportive and reassuring language. Focus on how your services can help and empower, rather than induce fear.
• •Ensure Scientific Accuracy and Credibility: Back up claims with evidence or references where appropriate. Maintain a tone that reflects expertise and trustworthiness. Avoid overstating the capabilities of genetic testing.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email newsletters, or customer service interactions, the brand voice should remain consistent to build recognition and trust. Regularly review content across platforms to ensure alignment.

Social Perception

Positive Potential, Skepticism/Concerns, Curiosity, Need for Clarity

Copy Examples

• •Unlock Your Unique Health Blueprint. Discover personalized insights with Biocertica's advanced DNA testing and take control of your well-being journey.
• •Your genes tell a unique story. At Biocertica, we help you listen. Our easy-to-understand genetic reports empower you with knowledge to make informed choices for a healthier, more vibrant life. Learn more about your potential. #PersonalizedHealth #DNATesting #Biocertica #EmpowerYourHealth
• •Discover the Power Within: A Special Offer on Your Biocertica Genetic Insights Kit.
• •Biocertica was founded on the belief that understanding your genetics is the first step towards a more personalized and proactive approach to health. Our team of experts is dedicated to providing you with scientifically sound insights, delivered with clarity and support, to help you navigate your wellness path with confidence.
• •Get Your Personalized Insights or Begin Your Health Discovery