Brand Tone

Youthful & Energetic, Friendly & Approachable, Confident & Playful, Informative & Trustworthy, Passionate

Brand Values

• •Veganism
• •Natural & Organic Ingredients
• •Effectiveness ("Legit Results")
• •Sustainability
• •Transparency
• •Authenticity
• •Made in Germany
• •Cruelty-Free
• •Skin Compatibility

Best Practices

• •Embrace "Legit": Continue using "Legit Beauty," "Legit Results," and similar confident, straightforward language that has become a brand hallmark.
• •Stay Youthful but Informed: Balance playful, energetic language (emojis, current slang where appropriate for the channel like TikTok) with clear, informative descriptions of product benefits and ingredients.
• •Highlight Core Values: Consistently weave in keywords related to vegan, natural, organic, superfoods, made in Germany, and sustainability into product descriptions, social media posts, and website content.
• •Be Personable and Engaging: Continue the friendly, approachable style. Ask questions in social media captions, share user-generated content, and maintain a responsive presence. Showcasing the team (like Vivian, Maria & Franzi) adds to this.
• •Channel-Specific Adaptation: While maintaining core messaging, adapt the specific tone and style for each platform (e.g., more professional but still friendly on Facebook/Website FAQs, highly energetic and visual on TikTok/Instagram). Ensure consistency in the underlying values and key messages across all channels.

Social Perception

Positive, Trusted, Modern & Appealing to a Younger Audience, Good Value, Reliable

Copy Examples

• •Instagram Post (Youthful, Energetic, Confident): Tired of skincare that promises the world but doesn't deliver? 🙄 Get REAL results with our [Product Name]! ✨ Packed with [Superfood Ingredient] power, it’s legit goodness for your skin. Ready to glow? #BioVegane #LegitBeauty #SuperfoodSkincare #VeganGlowUp #NoFilterNeeded
• •Facebook Ad (Friendly, Informative, Trustworthy): Sensitive skin? We hear you! ❤️ Our [Product Name] is lovingly made in Germany with certified natural ingredients like [Ingredient 1] and [Ingredient 2] to soothe and protect. 🌿 100% vegan, 0% nasties. Discover the gentle power of nature. Shop now! #BioVegane #NaturalCosmetics #VeganSkincare #MadeInGermany #HappySkin
• •Website Banner (Confident, Playful, Passionate): FUN ON THE OUTSIDE. SERIOUSLY EFFECTIVE ON THE INSIDE. ✨ Bio:Vegane is here to revolutionize your skincare routine with superfood power that’s 100% vegan and 100% legit. Real results, zero compromises. Are you ready for the change? #BioVeganeLegitBeauty #VeganSkincare #SuperfoodsForYourSkin
• •TikTok Video Caption (Energetic, Playful, Trendy): Watch our [Product Name] ✨transform✨ skin! So satisfying! 😍 Vegan, natural, and totally #Legit. Get yours and join the #SkinTok glow-up! #BioVegane #SkincareRoutine #VeganBeauty #SuperfoodPower
• •Email Newsletter Snippet (Approachable, Informative, Caring): Hey [Customer Name], ever wondered what makes our [Product Name] so amazing for your skin? It’s all about the power of [Key Ingredient]! 🌿 We believe in transparency and effective, vegan formulas that you can trust. Plus, we're proud to be climate neutral! Learn more about our commitment to you and the planet on our blog. [Link] #WeCare #BioVegane #SustainableBeauty #VeganLifestyle