Brand Tone

Informative, Personal, Passionate, Elegant, Clean

Brand Values

• •Natural & Organic
• •Efficacy & Quality
• •Ethical Practices
• •Customer-Centricity & Expertise
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Informative, Personal, Passionate, Elegant, Clean), key messaging points, "do's and don'ts" for language, and preferred terminology (e.g., "clean beauty," "organic," "natural"). Share this with anyone creating content.
• •Embody Anne's Expertise and Passion: Continue to leverage Anne Poelmans' personal involvement and knowledge. Use her voice (or a voice that reflects hers) in testimonials, product recommendations, and educational content to maintain authenticity and approachability.
• •Educate, Don't Just Sell: Focus on providing valuable information about ingredients, benefits, and organic beauty practices. This reinforces the brand's expertise and builds trust beyond just transactional relationships.
• •Maintain Visual and Textual Consistency: Ensure that the clean, elegant, and nature-inspired visual aesthetic of the brand is matched by clear, concise, and uplifting language. Avoid overly technical jargon unless clearly explained.
• •Engage Authentically: When responding to comments or messages on social media, maintain the personal, friendly, and helpful tone. Address customers by name where appropriate and offer genuine assistance, reflecting the personalized service praised in reviews.

Social Perception

Trusted Source for Organic Beauty, Personalized and Knowledgeable Service, High-Quality Products, Commitment to Clean Beauty

Copy Examples

• •Headline: Discover Your Radiant Glow, Naturally. Body: At Bio'ty Lab, we believe that nature holds the secret to beautiful skin. Explore our curated collection of organic skincare, personally vetted for purity and performance. Let us guide you to a routine that loves your skin back. #CleanBeauty #OrganicSkincare #BioBeauty
• •Headline: Meet Bakuchiol: Nature's Gentle Answer to Retinol. Body: Curious about powerful anti-aging without the irritation? Our latest blog post dives deep into the amazing benefits of Bakuchiol, a plant-based wonder ingredient. Learn how it can transform your skin! Read more [Link]. #BioIngredientSpotlight #GentleAging #EffectiveNature
• •Headline: Anne's Pick of the Month: [Product Name] Body: "This [product type] has become my go-to for [specific benefit, e.g., instant hydration and a dewy finish]! Its unique blend of [key ingredient 1] and [key ingredient 2] works wonders. I've personally tested it and can't wait for you to experience the results." - Anne P., Bio'ty Lab. Shop now! #ExpertApproved #TestedForYou #NaturalEfficacy
• •Headline: Still Searching for the Perfect Clean Mascara? Body: We get it. Finding a natural mascara that delivers volume AND stays put can be a journey. That's why we only stock brands that meet our high standards for performance and purity. Discover your new favorite today – kind to your lashes, stunning on your eyes. #CleanMakeup #VeganBeauty #BioApproved
• •Headline: Your Beauty, Our Passion. Questions About Organic Skincare? Body: Transitioning to a natural routine or have a specific skin concern? We're here to help! At Bio'ty Lab, personal advice is part of our promise. Send us a message or book a consultation at our showroom. Let's unlock your skin's natural potential together. #PersonalizedSkincare #OrganicExperts #BiotyLabCares