Brand Tone

The Caring Expert

Brand Values

• •Organic and Natural Purity
• •Scientific Excellence and Safety
• •French Expertise and Local Sourcing
• •Transparency and Honesty
• •Social and Environmental Responsibility

Best Practices

• •Segment Your Tone by Product
• •Lead with Core Values
• •Speak Parent-to-Parent
• •Educate Beyond the Product
• •Ensure Visuals Match the Voice

Social Perception

premium, trustworthy, and high-quality source for parents

Copy Examples

• •Your baby's first months are precious. That's why our latest SN-2 BIO PLUS formula is born from 20 years of research, combining the best of nature with pioneering science. Made in Normandy with organic milk, it's designed to be gentle on tiny tummies, because we believe every healthy start matters. Trust in science, inspired by nature.
• •Who said vegetables can't be fun? Our new Carrot & Corn Puffs are here to prove them wrong! Just organic veggies, a pinch of corn, and a whole lot of crunch. No weird stuff, just delicious, grabbable goodness for your little explorer. Ready, set, snack!
• •From the scientific precision of our infant milks to the simple joy of our fruit pouches, our mission is one and the same: to support your family with the best. We blend French expertise with a passion for organic goodness, because nurturing the next generation is a job for the heart and the mind.
• •We know that providing the best for your little one is your top priority. To help, we're offering 15% off our entire Good Goût toddler meal range. It's the same organic quality and delicious taste you trust, now a little lighter on your budget. Stock up on their favorites!
• •Motherhood is a journey of its own. Our new stretch mark oil is designed to care for you, just as you care for your baby. Formulated with gentle, organic botanicals to nourish and soothe your skin. Because a happy, comfortable mom is part of a happy family.