Brand Tone

Informative & Educational, Trustworthy & Scientific (light), Friendly & Approachable, Caring & Nurturing, Positive & Uplifting

Brand Values

• •Natural Wellness
• •Health & Well-being
• •Quality & Efficacy
• •Family
• •Sustainability

Best Practices

• •Prioritize "Natural" and "Well-being": Ensure these core values are consistently woven into messaging. Use words like "natural," "herbal," "balance," "boost," "renewed," "healthy," "support."
• •Educate, Don't Just Sell: Frame product benefits within a context of helpful information. Explain the "why" behind the ingredients and their effects. For example, "Our 8 live probiotic strains work together to..."
• •Maintain a Positive and Hopeful Voice: Even when addressing health concerns, focus on the positive solutions and outcomes your products offer. Use uplifting language.
• •Adapt to the Platform, but Keep the Core Message: While TikTok copy can be more informal and trend-driven than a website blog post, the underlying message of natural health and product benefits should remain consistent. The tagline "Ser Natural nos da Vida" can be a good anchor.
• •Incorporate Credibility Subtly: Referencing "expert-backed," "scientifically formulated (where applicable)," or "unique blend of ingredients" can build trust without an overly clinical or inaccessible tone. Highlighting positive testimonials also reinforces this.

Social Perception

Positive for Product Efficacy, Seen as a Source of Health Information, Associated with Natural Solutions, Engaging on Modern Platforms

Copy Examples

• •Headline: Your Gut's Best Friend is Here! 🌱 Body: Tired of feeling bloated and sluggish? Discover Vita Biosa, the natural probiotic drink packed with 8 live cultures and 19 herbal extracts, designed to bring balance back to your digestion and boost your energy. Feel the difference nature makes! #VitaBiosa #GutHealth #NaturalWellness
• •Headline: Happy Tummies, Happy Kids! 🧸 Body: Give your little ones the support they need for a healthy start with Vita Pro Kids! Our delicious and easy-to-take probiotics are specially formulated to support their digestion and immunity. Because a healthy kid is a happy kid! Learn more on biosamarket.com. #VitaProKids #KidsHealth #ProbioticsForKids
• •Headline: Unlock Your Natural Radiance. ✨ Body: Introducing our new skincare line, where science meets nature. Give your skin the nourishment it deserves with natural active ingredients for results you can see and feel. Because #SerNaturalNosDaVida. Explore the collection at biosamarket.com. #NaturalSkincare #HealthySkin #BiosaBeauty
• •Headline: The Secret to a Stronger You? It's In Your Gut! 💪 Body: Did you know your gut health impacts everything from your digestion to your mood? Our expert-backed Vita Biosa helps fortify your microbiome naturally. Strengthen your defenses and feel your best, every day. Visit our blog for more gut-loving tips! #Probiotics #ImmuneSupport #BiosaMarket
• •Headline: Feel Renewed, Naturally. 🌿 Limited Time Offer! Body: Embrace a healthier lifestyle with Biosa Market. From our best-selling Vita Biosa probiotics to nourishing skincare, find everything you need to support your well-being. Enjoy [X]% off your first order this week! Shop now at biosamarket.com. #NaturalHealth #WellnessJourney #BiosaDiscount