Brand Tone

A blend of passionate advocacy and accessible science, which is passionate, urgent, educational, inspirational, creative, collaborative, and community-focused.

Brand Values

• •Conservation & Restoration
• •Innovation & Science
• •Art & Inspiration
• •Community & Economic Sustainability
• •Coastal Protection

Best Practices

• •Lead with Passion, Support with Science: Always start with the 'why'—the passion for the ocean and the urgency of the mission. Follow up with accessible scientific facts about the Biorock process to build credibility. Avoid overly technical jargon unless the audience is specialized.
• •Fuse Art and Science in All Communications: Consistently use the 'art meets science' narrative. Refer to the structures as 'sculptures,' 'underwater galleries,' or 'living canvases.' This unique angle is a powerful differentiator and makes the brand's work more memorable and emotionally resonant.
• •Use 'We' and Emphasize Collaboration: Frame the project as a collective effort. Regularly mention partners, volunteers, sponsors, and the local community. This fosters an inclusive and collaborative tone, inviting the audience to be part of the solution rather than just spectators.
• •Show, Don't Just Tell, with Visuals: The brand's work is highly visual. Prioritize high-quality photos and videos showcasing the transformation of the sculptures, the vibrant marine life, and the team in action. Before-and-after content is particularly powerful for demonstrating impact.
• •Maintain a Hopeful, Action-Oriented Call to Action: While the problem is severe, the tone should remain hopeful and empowering. Every piece of content should guide the audience toward a clear action, whether it's donating, volunteering, sharing the story, or simply learning more. Use active, inspiring language like 'Join us,' 'Help us build,' 'Become a part of the solution.'

Social Perception

Largely positive, viewed as a hopeful and effective initiative in marine conservation. It is perceived as innovative, successful, resilient, effective, engaging for eco-tourism and education, collaborative, and trusted.

Copy Examples

• •Watch as our latest underwater sculpture, 'Ocean's Heart,' transforms from steel to a living, breathing coral habitat. Using Biorock technology, we give nature a jumpstart, accelerating coral growth up to 5x faster. This isn't just art; it's the future of our oceans. #ProjectBioRocks #ArtThatMatters #CoralRestoration #MarineConservation #SaveTheReef
• •Coral reefs are the lifeblood of our oceans, but they're in crisis. With your help, we can turn the tide. Adopt a coral on one of our artistic reef sculptures and receive photo updates of its growth. Your contribution directly fuels our Biorock technology, building resilient new homes for marine life. Give a gift that grows.
• •Let's protect our paradise together! Project BioRocks is hosting a community cleanup and an exclusive first look at our new reef sculpture design for St. Maarten. Learn how our work combines art and science to restore coastal defenses and bring back marine life. Your hands can help heal our ocean. #CommunityAction #SXM #OceanLovers #BioRocks
• •At Project BioRocks, we are pioneering a unique solution to one of the planet's most urgent challenges: the loss of our coral reefs. By merging innovative Biorock science with inspiring underwater art, we create resilient reefs that protect coastlines, restore biodiversity, and support local economies. Partnering with us offers a powerful opportunity to align your brand with visible, impactful environmental action and connect with a community passionate about sustainability. Let's build a healthier ocean together.
• •We're turning underwater art into living coral reefs. Using a gentle electric current, our sculptures become the foundation for new life, helping restore our oceans faster than ever. This is Art That Matters.