Brand Tone

Educational, Trustworthy, and Purpose-Driven

Brand Values

• •Sustainability
• •Quality & Functionality
• •Transparency
• •Environmental Responsibility

Best Practices

• •Lead with Education: Always start by explaining the "why" behind the product. Use facts about plastic pollution or the benefits of composting to frame the conversation before introducing the product as the solution.
• •Show, Don't Just Tell: Prominently display trust symbols like the TÜV Austria logo in all marketing materials, from the website to social media posts. This visually reinforces the brand's commitment to quality and transparency.
• •Maintain a Natural Aesthetic: Ensure all visuals (photography, graphics) align with the brand's core values. Use earthy tones, natural light, and imagery that connects the products to nature (gardens, soil, plants).
• •Use Purpose-Driven Language: Incorporate words and phrases that reflect the brand's mission. Terms like "sustainability," "responsibility," "planet-friendly," "zero-waste," and "circular economy" should be a consistent part of the brand's vocabulary.
• •Be an Unambiguous Expert: Avoid jargon where possible, but be precise when explaining technical aspects like the difference between biodegradable and compostable. This clarity positions the brand as a knowledgeable and trustworthy leader in its category.

Social Perception

Perceived as a specialized authority in compostable/biodegradable solutions and a provider of high-quality, reliable products for environmentally conscious consumers.

Copy Examples

• •Your Garden Will Thank You. Our home-compostable bags break down into pure nutrients for your soil, leaving zero microplastics behind. Turn today's waste into tomorrow's compost.
• •The Last Plastic Bag You’ll Ever Need to Throw Away. Make the switch to a cleaner planet. Our certified biodegradable bags offer the strength you need and the environmental responsibility our world deserves.
• •Show Your Customers You Care. Choosing our compostable packaging isn't just a business decision; it's a statement. Signal your commitment to sustainability and partner with a brand that values the planet as much as you do.
• •Certified: The Difference Between "Green" and "Greenwashing." Don't be fooled by vague claims. Our bags are TÜV Austria certified for home composting, guaranteeing they return to nature. Trust the certification, not just the buzzword.
• •Strong for Your Trash, Gentle on the Earth. Who said eco-friendly has to be weak? Our bags are designed to handle everything from kitchen scraps to yard waste without leaks or tears. The perfect choice for a clean home and a cleaner planet.